Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising,Used

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising,Used

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SKU: SONG1412980534
Brand: Sage Publications
Sale price$42.27 Regular price$60.39
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Ad Critique teaches advertising, marketing, and management studentsboth the "suits" and the "creatives"how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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