Adaptivnoe upravlenie postavkami i reklamoy: Algoritmy. Modeli. Ogranicheniya (Russian Edition),Used

Adaptivnoe upravlenie postavkami i reklamoy: Algoritmy. Modeli. Ogranicheniya (Russian Edition),Used

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SKU: DADAX3659296163
Brand: LAP Lambert Academic Publishing
Condition: New
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Monografiya posvyashchena zadacham formirovaniya postavok i zatratami na reklamu metodami teorii avtomaticheskogo upravleniya. Rassmatrivayutsya sledyashchie sistemy adaptivnogo upravleniya pri ispol'zovanii kvadratichnykh funktsionalov. Znachitel'noe vnimanie udeleno vozmozhnostyam sokrashcheniya chisla komponent vektora otslezhivaemogo sostoyaniya za schet ispol'zovaniya agregirovannykh modeley i modifikatsii funktsionalov. Dlya upravleniya postavkami i zatratami na reklamu razrabotany matematicheskie modeli v vide sistem stokhasticheskikh differentsial'nykh uravneniy, gde reklama rassmatrivaetsya kak upravlenie povedeniem potentsial'nogo pokupatelya. Vvodyatsya funktsii, opisyvayushchie deystvie reklamy, i uchityvayutsya razlichnye sposoby organizatsii reklamnoy kampanii. Predlagaetsya sistema ogranicheniy na vektory sostoyaniya i upravleniya. Predlozhennaya sistema ogranicheniy dlya zatrat na reklamu mozhet primenyat'sya dlya prinyatiya resheniya ob ispol'zovanii reklamy konkretnogo vida. Kniga imeet prikladnuyu napravlennost' i prednaznachena dlya spetsialistov v oblasti upravleniya ekonomicheskimi sistemami.

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