Adding Value to Marketing,New

Adding Value to Marketing,New

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SKU: DADAX0749421754
Brand: Kogan Page
$64.54 $92.20
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About the Author David P. Doyle (MBA, DipM, DipStats, GradMMII) a marketing and management accounting expert, is a visiting professor in Management Control at the HEC School of Business and in Strategic Cost Control at ESSEC Business School, near Paris. He is also the author of Cost Control (published by Kogan Page) which has been translated into six languages. He has lived in France since 1975, where his career has spanned roles in trade promotion, advertising, financial and budget control, and strategic marketing. Product Description David Doyle presents techniques that will help marketing managers and financial controllers achieve the greater efficiency and profitability that in his view are essential if marketing is to justify its place in the organization of the future.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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