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AdFree Brand, The: Secrets to Building Successful Brands in a Digital World: Secrets to Building Successful Brands in a Digital,Used
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Today you can build powerful, enduring brands at amazingly low cost &; without expensive ad campaigns, huge marketing budgets, selfinterested outside agencies, or deep specialized expertise. All you need are passion for your brand, lowcost digital tools, and The AdFree Brand.Drawing on his experience helping build Red Hat&;s billiondollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This stepbystep guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!
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