Adland: A Global History Of Advertising,New

Adland: A Global History Of Advertising,New

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SKU: DADAX0749464313
Brand: Kogan Page
Regular price$35.62
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Adland Is A Groundbreaking Examination Of Modern Advertising, From Its Origins And Evolution To The Current Advertising Landscape. Bestselling Author And Journalist Mark Tungate Examines Key Developments In Advertising, From Copy Adverts, Radio And Television, To The Opportunities Afforded By The Explosion Of Digital Media And Then Interviews Leading Names In Advertising Today, Including Jeanmarie Dru, Sir Alan Parker, Sir John Hegarty And Sir Martin Sorrell, As Well As 20Th Century Industry Luminaries Such As Phil Dusenberry And George Lois.Exploring The Roots Of The Advertising Industry In New York And London, From Hopkins And Lasker To The Mad Men Of The 50S, Tungate Then Covers Today'S Big Communication Groups And The Emerging Markets Of Eastern Europe, Asia And Latin America. Adland Offers A Comprehensive Examination Of A Global Industry And Suggests Ways In Which It Is Likely To Develop In The Future.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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