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Ads, Fads, And Consumer Culture,New
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The Sixth Edition Of This Approachable Text Draws On Both Academic And Applied Perspectives To Offer A Lively Critique Of Contemporary Advertisings Effects On American Character And Culture.Berger Explains How Advertising Works By Employing A Psychocultural Approach, Encouraging Readers To Think About Advertisements And Commercials In More Analytical And Profound Ways. The Sixth Edition Features Updated Statistics, Two New Chapters, And New Discussions Of The Role Of Brands, Social Media, Nonbinary Perspectives On Gender, Advertising And The 2020 Election, The Problem Of Selfalienation, And How All These Elements Relate To Consumption. Berger Also Considers The Values And Lifestyle (Vals) And Claritas Typologies In Marketing. Distinctive Chapters Examine The 1984 Macintosh Commercial, A Fidji Perfume Advertisement, And A Moisturizer Advertisement From Semiotic, Psychoanalytic, Sociological, Marxist, Mythic, And Feminist Perspectives.Ads, Fads, And Consumer Culture Provides An Accessible Overview Of Advertising In The United States, Spanning Issues As Diverse As Sexuality, Politics, Market Research, Consumer Culture, And More, And Helps Readers Understand The Role That Advertising Has Played, And Continues To Play, In All Our Lives.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book has two hundred eighty-eight pages. This length makes it a thorough yet manageable read for consumers interested in advertising.
- Q: What size is the book? A: The book measures seven point zero one inches in length, zero point six seven inches in width, and ten inches in height. These dimensions make it easy to handle and store.
- Q: What is the binding type of the book? A: The book is paperback bound. This type of binding is lightweight and flexible, suitable for casual reading.
- Q: Who is the author of the book? A: The author is Arthur Asa Berger. He provides insightful analysis on advertising's role in American culture.
- Q: What genre does this book belong to? A: The book belongs to the Advertising genre. It critically examines the influence of advertising on society.
- Q: How do I approach reading this book? A: You can read it at your own pace. The book is designed to engage both casual readers and those with an academic interest in advertising.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It presents complex ideas in an accessible manner, making it easy to understand.
- Q: What themes are covered in this book? A: The book covers themes such as consumer culture, marketing strategies, and the impact of brands. It offers a comprehensive view of advertising.
- Q: Can this book be used for academic purposes? A: Yes, the book can be used for academic purposes. It includes updated statistics and discussions relevant to advertising studies.
- Q: How should I store this book? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve its condition over time.
- Q: Is there a warranty for this book? A: No, there is no warranty for the book. However, you can return it if it arrives damaged or defective.
- Q: How do I clean this book? A: To clean the book, gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions that may damage the material.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can initiate a return for a replacement or refund. Make sure to contact customer support for assistance.
- Q: Is this book adult content? A: No, this book does not contain adult content. It is suitable for general audiences interested in advertising.
- Q: How does this book compare to others in its category? A: This book offers a unique psycho-cultural approach, distinguishing it from others. It provides in-depth critiques and analyses not commonly found.
- Q: Are there any notable advertisements discussed in the book? A: Yes, the book discusses notable advertisements like the “1984” Macintosh commercial. These examples illustrate key advertising concepts.