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Ads, Fads, And Consumer Culture-used
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The Sixth Edition Of This Approachable Text Draws On Both Academic And Applied Perspectives To Offer A Lively Critique Of Contemporary Advertisings Effects On American Character And Culture.Berger Explains How Advertising Works By Employing A Psychocultural Approach, Encouraging Readers To Think About Advertisements And Commercials In More Analytical And Profound Ways. The Sixth Edition Features Updated Statistics, Two New Chapters, And New Discussions Of The Role Of Brands, Social Media, Nonbinary Perspectives On Gender, Advertising And The 2020 Election, The Problem Of Selfalienation, And How All These Elements Relate To Consumption. Berger Also Considers The Values And Lifestyle (Vals) And Claritas Typologies In Marketing. Distinctive Chapters Examine The 1984 Macintosh Commercial, A Fidji Perfume Advertisement, And A Moisturizer Advertisement From Semiotic, Psychoanalytic, Sociological, Marxist, Mythic, And Feminist Perspectives.Ads, Fads, And Consumer Culture Provides An Accessible Overview Of Advertising In The United States, Spanning Issues As Diverse As Sexuality, Politics, Market Research, Consumer Culture, And More, And Helps Readers Understand The Role That Advertising Has Played, And Continues To Play, In All Our Lives.
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- Q: What is the main focus of 'Ads, Fads, and Consumer Culture'? A: 'Ads, Fads, and Consumer Culture' critically examines the impact of advertising on American character and society, offering insights into contemporary advertising's effects through various academic and applied perspectives.
- Q: What are the key updates in the sixth edition of this book? A: The sixth edition includes updated statistics, two new chapters, and discussions on topics such as social media, non-binary perspectives on gender, and the impact of advertising in the 2020 election.
- Q: Who is the author of 'Ads, Fads, and Consumer Culture'? A: The book is authored by Arthur Asa Berger, who provides a psycho-cultural approach to understanding advertising.
- Q: How many pages does the book have? A: 'Ads, Fads, and Consumer Culture' has a total of 288 pages.
- Q: What is the binding type of this book? A: This book is available in a paperback binding format.
- Q: Is this book suitable for academic purposes? A: Yes, the book draws on both academic and applied perspectives, making it suitable for students and professionals interested in advertising and consumer culture.
- Q: What topics are covered in the book? A: The book covers a wide range of topics, including sexuality, politics, market research, and consumer culture, providing a comprehensive overview of advertising in the United States.
- Q: When was 'Ads, Fads, and Consumer Culture' published? A: The sixth edition of the book was published on August 12, 2020.
- Q: What perspectives does the book explore regarding advertisements? A: The book examines advertisements from various perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist viewpoints.
- Q: Is the book intended for general readers or is it more academic? A: The book is written in an approachable style, making it accessible for both general readers and those in academic settings.