Advanced Analytics Methodologies: Driving Business Value with Analytics,Used

Product DescriptionAdvanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and universitylevel business students and sophisticated practitioners. Its expanded, cuttingedge coverage helps readers systematically 'jump the gap' between their organization's current analytical capabilities and where they need to be.Step by step, Michele Chambers and Thomas Dinsmore help readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe highvalue applications from many industries, and help you systematically identify and deliver on your company's best opportunities. They show how to: Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy Link key business objectives with core characteristics of your organization, value chain, and stakeholders Take advantage of game changing opportunities before competitors do Effectively integrate the managerial and operational aspects of analytics Measure performance with dashboards, scorecards, visualization, simulation, and more Prioritize and score prospective analytics projects Identify 'Quick Wins' you can implement while you're planning for the longterm Build an effective Analytic Program Office to make your roadmap persistent Update and revise your roadmap for new needs and technologiesThis advanced text will serve the needs of students and faculty studying cuttingedge analytics techniques, as well as experienced analytics leaders and professionals including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and many lineofbusiness executives.From the Back CoverTODAYS ADVANCED GUIDE TO CAPITALIZING ON ANALYTICS:THE STARTTOFINISH RESOURCE FOR BOTH STUDENTS AND PRACTITIONERS Shows how to create analytics roadmaps that maximize topline revenue and shareholder value Demonstrates cuttingedge strategies, techniques, and cases, from identifying opportunities to choosing algorithms Reflects the experience of two pioneering analytics/ Big Data experts with dozens of enterprise implementations Essential for advanced students and practitioners using any platform or toolsetIn this comprehensive, cuttingedge guide, two of the fields most experienced implementers show you how to systematically optimize the business value of analytics.Michele Chambers and Thomas W. Dinsmore show how to build a complete analytics roadmap you can successfully execute on: one that fully reflects your business strategies, culture, customers, resources, and competitive environment. They present important new applications and case studies, revealing how sophisticated organizations are increasing short and longterm value across five key areas: strategic, managerial, operational, scientific, and customerfacing analytics.Chambers and Dinsmore guide you in linking analytics strategy to specific tactics and techniques, thoroughly informing your choices of tools, algorithms, and platforms. They provide valuable new insights into the impact of Big Data on predictive analytics, and demystify important new technologies such as Apache Spark for Hadoop.Drawing on their unsurpassed enterprise experience, they also address makeorbreak management issuesincluding how to organize effective analytics teams, find outstanding data scientists, and retain them.This is todays definitive guide to analytics implementation for MBA and universitylevel business students and sophisticated practitioners. Its cuttingedge coverage helps you systematically jump the g