Advanced Presentations By Design: Creating Communication That Drives Action

Advanced Presentations By Design: Creating Communication That Drives Action

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Based On Extensive Research Studies From The Fields Of Communication, Marketing, Psychology, Multimedia, And Law, Advanced Presentations By Design, Second Edition, Provides Factbased Answers To The Mostoftenasked Questions About Presentation Design. The Book Shows How To Adapt Your Presentation To Different Audience Personality Preferences, What Role Your Data Should Play And How Much Of It You Need, How To Turn Your Data Into A Story, And How To Design Persuasive Yet Comprehensible Visual Layouts.The Book'S Accessible 10Step Extreme Presentationtm Method Has Been Fieldtested In Organizations Such As Microsoft, Exxonmobil, Hj Heinz, Paypal, And The Executive Office Of The President Of The United States. Written From The Perspective Of A Marketer And Business Manager, This New Edition Offers Practical, Evidencebased Advice For Bringing Focus To Problems And Overcoming Challenges. The Book Offers Practical Guidelines For:Structuring Stories: The Book Presents The Score Method For Sequencing Data (Situation, Complication, Resolution, Example) Into A Powerful Story That Grabs The Audience'S Attention At The Beginning And Holds It Through To The End.Using Graphics: The Author Provides Numerous Examples Of Charts And Other Graphics, Explaining Which Can Help You Best Present Your Data.Setting Goals For Presentations: The Book Reveals Why It'S Important To Set Measurable Objectives For What You Want Your Audience To Think And Do Differently After Your Presentation.This Comprehensive Resource Offers A Proven Process For Creating A Presentation That Gets Noticed And Compels Your Audience To Take Action.Praise For Advanced Presentations By DesignShocking But True: You Don'T Have To Be Steve Jobs To Create Presentations That Your Audience Will Enjoy And That Will Also Get You Results. Even For Everyday Presentations, I'Ve Found That Dr. Abela'S Unique Approach Helps You Replace Crushingly Dull And Overlong Presentations With Fresh Work Your Audience Really Cares About And That You Actually Enjoy Creating!Sanjay Acharya, Vice President, Akamai TechnologiesAdvanced Presentations By Design Is The Best Researched Book On Presentation Design That I'Ve Ever Had The Privilege Of Reading. I Recommend It For Those Of You Who Want The Confidence Of Knowing How Best To Plan And Design Successful Presentations.Gene Zelazny, Author, Say It With Charts And Say It With PresentationsThis Book Is Essential For Any Executive Who Doesn'T Have Time To Wade Through Sixtypage Powerpoint Decks. You Will Want To Make This Book Required Reading For All Your Staff.Stew Mchie, Global Brand Manager, Exxonmobil

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We provide a 2-year limited warranty, from the date of purchase for all our products.

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Frequently Asked Questions

  • Q: What is the primary focus of 'Advanced Presentations by Design'? A: The book primarily focuses on effective presentation design, providing research-based strategies to create compelling communication that drives audience action.
  • Q: How many pages does the book have? A: The book contains 224 pages.
  • Q: Who is the author of 'Advanced Presentations by Design'? A: The author of the book is Andrew Abela.
  • Q: What is the publication date of this book? A: The book was published on April 22, 2013.
  • Q: What unique method does the book introduce for structuring presentations? A: The book introduces the SCORE method, which stands for Situation, Complication, Resolution, and Example, to help structure stories in presentations.
  • Q: Is this book suitable for beginners in presentation design? A: Yes, the book is accessible and provides practical guidelines, making it suitable for both beginners and experienced presenters.
  • Q: What edition of the book is available? A: The available edition is the second edition.
  • Q: Does the book provide examples of graphics for presentations? A: Yes, the author includes numerous examples of effective graphics and charts to help present data clearly.
  • Q: What kind of goals does the book suggest setting for presentations? A: The book suggests setting measurable objectives for what you want your audience to think and do differently after your presentation.
  • Q: Is 'Advanced Presentations by Design' available in different formats? A: The book is available in paperback format.