Title
Advanced Presentations By Design: Creating Communication That Drives Action
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Based On Extensive Research Studies From The Fields Of Communication, Marketing, Psychology, Multimedia, And Law, Advanced Presentations By Design, Second Edition, Provides Factbased Answers To The Mostoftenasked Questions About Presentation Design. The Book Shows How To Adapt Your Presentation To Different Audience Personality Preferences, What Role Your Data Should Play And How Much Of It You Need, How To Turn Your Data Into A Story, And How To Design Persuasive Yet Comprehensible Visual Layouts.The Book'S Accessible 10Step Extreme Presentationtm Method Has Been Fieldtested In Organizations Such As Microsoft, Exxonmobil, Hj Heinz, Paypal, And The Executive Office Of The President Of The United States. Written From The Perspective Of A Marketer And Business Manager, This New Edition Offers Practical, Evidencebased Advice For Bringing Focus To Problems And Overcoming Challenges. The Book Offers Practical Guidelines For:Structuring Stories: The Book Presents The Score Method For Sequencing Data (Situation, Complication, Resolution, Example) Into A Powerful Story That Grabs The Audience'S Attention At The Beginning And Holds It Through To The End.Using Graphics: The Author Provides Numerous Examples Of Charts And Other Graphics, Explaining Which Can Help You Best Present Your Data.Setting Goals For Presentations: The Book Reveals Why It'S Important To Set Measurable Objectives For What You Want Your Audience To Think And Do Differently After Your Presentation.This Comprehensive Resource Offers A Proven Process For Creating A Presentation That Gets Noticed And Compels Your Audience To Take Action.Praise For Advanced Presentations By DesignShocking But True: You Don'T Have To Be Steve Jobs To Create Presentations That Your Audience Will Enjoy And That Will Also Get You Results. Even For Everyday Presentations, I'Ve Found That Dr. Abela'S Unique Approach Helps You Replace Crushingly Dull And Overlong Presentations With Fresh Work Your Audience Really Cares About And That You Actually Enjoy Creating!Sanjay Acharya, Vice President, Akamai TechnologiesAdvanced Presentations By Design Is The Best Researched Book On Presentation Design That I'Ve Ever Had The Privilege Of Reading. I Recommend It For Those Of You Who Want The Confidence Of Knowing How Best To Plan And Design Successful Presentations.Gene Zelazny, Author, Say It With Charts And Say It With PresentationsThis Book Is Essential For Any Executive Who Doesn'T Have Time To Wade Through Sixtypage Powerpoint Decks. You Will Want To Make This Book Required Reading For All Your Staff.Stew Mchie, Global Brand Manager, Exxonmobil
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: This book contains two hundred twenty-four pages. It is designed to provide in-depth insights into effective presentation techniques.
- Q: What are the dimensions of this book? A: The dimensions of the book are eight point four inches in length, zero point six inches in width, and eleven inches in height. Its size makes it easy to handle and read.
- Q: What type of binding does the book have? A: The book is available in paperback binding. This makes it flexible and lightweight for easy reading and transport.
- Q: Who is the author of this book? A: The author of the book is Andrew Abela. He brings expertise from communication, marketing, and psychology to the subject of presentation design.
- Q: What is the main focus of the book? A: The book focuses on presentation design that drives action. It provides evidence-based answers to common questions about effectively communicating ideas.
- Q: How can I apply the methods in this book? A: You can apply the methods by using the Extreme PresentationTM approach. This includes techniques for structuring stories and designing persuasive visuals.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It provides practical guidelines that can help anyone improve their presentation skills.
- Q: What is the SCORE method mentioned in the book? A: The SCORE method stands for Situation, Complication, Resolution, Example. It helps create a compelling narrative for presentations.
- Q: Does this book provide examples of graphics? A: Yes, the book includes numerous examples of charts and graphics. These visual aids are explained in the context of enhancing data presentation.
- Q: How do I set goals for my presentations? A: The book teaches the importance of setting measurable objectives. It emphasizes understanding what you want your audience to think and do after the presentation.
- Q: What should I do if I have issues with the book? A: If you experience any issues with the book, check the return policy offered by the seller. You may also contact customer support for further assistance.
- Q: Can I find this book in digital format? A: Yes, this book is often available in digital formats. Check online retailers for options like eBooks or PDFs.
- Q: Is there a warranty for the book? A: Typically, books do not come with a warranty. However, returns may be possible if there are issues like damage upon delivery.
- Q: Where can I purchase this book? A: You can purchase this book from various online retailers, including major bookstores and e-commerce platforms. Availability may vary.
- Q: What makes this book different from other presentation guides? A: This book is unique because it combines research from multiple fields, providing fact-based strategies for effective communication and presentation.