Title
Advancing the Story: Broadcast Journalism in a Multimedia World (text and online workbook),New
Delivery time: 8-12 business days (International)
Click here to watch the video preface.Professors, to take a sneak peak at the Online Workbook, click here.Praise for Advancing the Story:'[Advancing the Story] could be easily dubbed the first postTV newsera textbook in the field.'Michael Murray, University of MissouriSt. LouisReview of Advancing the Story in Journalism and Mass Communication Educator(Winter 2009)'Advancing the Story: Broadcast Journalism in a Multimedia World is more than just a book indeed, it exemplifies the textbook of the future. While there is a hardcopy book, it only provides half the learning experience the other half being a Web log and an interactive workbook, which authors Deb Wenger and Deborah Potter have been updating constantly since this text was published in October . . . At their core, this text and the supplemental eresources are designed to make students better reporters for whatever platform on which they're conveying the story . . . With students coming to our classes immersed in the World Wide Web, it was only a matter of time before we would have a multimediajournalism textbook that is truly multimedia. It looks as though that time has come.'George Daniels, University of AlabamaReview of Advancing the Story in The Convergence Newsletter(February 2008)In todays media world, broadcast journalists need to do more than produce topnotch news reports. They must write stories that will be put on the air, as well as posted online or printed in tomorrows paper. Multiplatform journalism is simply a fact of life for any upandcoming journalist who wants to get ahead and compete for the industrys best jobs. So how do you teach your students to think beyond repurposing, to advance their stories to the next level, for any medium?Beginning with the premise that broadcast journalism is an excellent starting point for multimedia storytelling, broadcast veterans Debora Halpern Wenger and Deborah Potter build on the basics of good television reporting practices. Advancing the Story helps students understand the strengths of each medium, with depth, interactivity, and immediacy all playing a different role as content is separated from container. One approach does not fit all mediaWenger and Potter show students specific techniques and strategies for maximizing the advantages of each platform.In every chapter, the authors provide: Know and Tell reports, a distinctive feature in which dozens of professional journalists lend their expertise and insight on multiplatform approaches, trends, and industry changes. Trade Tools showcase select materials used in the authors training seminars such as handy checklists of pointers and best practices. Taking it Home offers brief chapter wrapups. Talking Points provide questions and scenarios for inclass discussion. eLearning Opportunities include chapter exercises, practice tools, and additional resources found online in the books interactive multimedia workbook.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.