Title
Advertising And Anthropology: Ethnographic Practice And Cultural Perspectives
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Examining Theory And Practice, Advertising And Anthropology Is A Lively And Important Contribution To The Study Of Organizational Culture, Consumption Practices, Marketing To Consumers And The Production Of Creativity In Corporate Settings. The Chapters Reflect The Authors' Extensive Lived Experienced As Professionals In The Advertising Business And Marketing Research Industry. Essays Analyze Internal Agency And Client Meetings, Competitive Pressures And Professional Relationships And Include Multiple Case Studies. The Authors Describe The Structure, Function And Process Of Advertising Agency Work, The Mediation And Formation Of Creativity, The Centrality Of Human Interactions In Agency Work, The Production Of Consumer Insights And Industry Ethics. Throughout The Book, The Authors Offer Concrete Advice For Practitioners.Advertising And Anthropology Is Written By Anthropologists For Anthropologists As Well As Students And Scholars Interested In Advertising And Related Industries Such As Marketing, Marketing Research And Design.
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- Q: What is the page count of this book? A: This book contains two hundred pages. It provides a comprehensive exploration of advertising and anthropology.
- Q: What are the dimensions of this book? A: The book measures six point one inches in length, nine point one inches in height, and zero point five one inches in width. These dimensions make it a portable read.
- Q: What type of binding does this book have? A: This book is paperback bound. Paperback editions are lightweight and flexible, making them easy to carry.
- Q: How should I use this book? A: You can read this book for insights on advertising and anthropology. It is suitable for students and professionals in marketing and related fields.
- Q: Is this book suitable for beginners in anthropology? A: Yes, this book is suitable for beginners. It covers foundational concepts in advertising and anthropology, making it accessible.
- Q: Can I use this book for academic research? A: Yes, this book is ideal for academic research. It includes case studies and theoretical insights valuable for scholarly work.
- Q: How should I care for this book? A: To keep this book in good condition, store it in a dry place. Avoid exposing it to direct sunlight to prevent fading.
- Q: Is this book safe for all ages? A: Yes, this book is safe for all ages. It does not contain adult content, focusing instead on professional practices in advertising.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Most sellers have a customer-friendly return policy.
- Q: Does this book have any special features? A: Yes, this book is described as a used book in good condition. It may show minor signs of wear but remains readable.
- Q: Who is the author of this book? A: The author of this book is Timothy de Waal Malefyt. He is known for his expertise in advertising and anthropology.
- Q: What genre does this book belong to? A: This book belongs to the Media and Communications genre. It explores the intersection of anthropology and advertising.
- Q: Is there a focus on practical advice in this book? A: Yes, the book offers concrete advice for practitioners. It shares insights from professionals in the advertising industry.
- Q: How does this book contribute to understanding creativity? A: This book analyzes the mediation and formation of creativity in advertising. It emphasizes the importance of human interactions.
- Q: Can I find case studies in this book? A: Yes, the book includes multiple case studies. These provide real-world examples of advertising practices and strategies.