Advertising And Popular Culture (Feminist Perspective On Communication),New

Advertising And Popular Culture (Feminist Perspective On Communication),New

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SKU: DADAX0803954832
UPC: 9780803954830
Brand: Sage Publications
Condition: New
$135.91
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Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti

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