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Advertising and Promotion: An Integrated Marketing Communications Perspective,Used
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Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!Demonstrates the applicability of the content to the real world of marketing communications via reallife examplesContains Ethical Perspectives as well as Digital/Social Media Perspectives throughoutEmphasizes on the integration of advertising with other promotionalmix elements and the need to understand their role and overall contribution.New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.