Title
Advertising And Public Relations Research
Delivery time: 8-12 business days (International)
Designed To Serve As A Comprehensive, Primary Text For Research Methods Courses In Advertising And/Or Public Relations Programs, This Book Concentrates On The Uses And Applications Of Research In Advertising And Public Relations Situations. The Authors' Goal Is To Provide The Information Needed By Future Practitioners To Commission And Apply Research To Their Work Problems In Advertising And Public Relations.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Advertising and Public Relations Research'? A: The book primarily focuses on the uses and applications of research methods specifically in advertising and public relations scenarios.
- Q: Who is the author of this book? A: The author of 'Advertising and Public Relations Research' is Donald W. Jugenheimer.
- Q: How many pages does this book have? A: This book has a total of 376 pages.
- Q: What is the binding type of this book? A: The book is available in paperback binding.
- Q: In which category is this book listed? A: The book is listed under the category of Advertising.
- Q: When was 'Advertising and Public Relations Research' published? A: The book was published on March 7, 2014.
- Q: Is this book suitable for beginners in advertising and public relations? A: Yes, the book is designed as a comprehensive primary text, making it suitable for students and beginners in advertising and public relations research methods.
- Q: What edition of the book is currently available? A: The currently available edition of the book is the second edition.
- Q: Is 'Advertising and Public Relations Research' a new or used book? A: The book is classified as new.
- Q: What kind of research methods does this book cover? A: The book covers various research methodologies applicable to advertising and public relations, aimed at equipping future practitioners with essential skills.