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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
There may be various reasons why consumers repeatedly purchase a specific brand in a particular product category. But the success of a firm depends on its capability to attract consumers towards its brands. The effects of advertising and sales promotions on consumer purchase behaviour are therefore of great interest to marketing managers and researchers alike. In this context, it becomes imperative to undertake a synoptic view of the subject of brand loyalty and its relationship with advertising and consumer sales promotions. The present book is an attempt to look at the Impact of Advertising and Sales promotion on Brand Switching Behavior of Consumers.
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