Title
Advertising And Society: An Introduction,New
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Now Revised And Updated To Reflect The Impact Of Emerging Technologies, This New Edition Of Advertising And Society: Controversies And Consequences Examines The Evolution Of Advertising And Its Influence On Society.Expanded With Five New Chapters Covering The Impact Of Emerging Technologies, Including The Evolution Of Direct To Consumer (Dtc) Pharmaceutical Advertising; Product Placement In Various Media; And The Growing Intrusiveness Of Internet Marketing Explores A Broad Range Of Topics Including Alcohol, Tobacco, And Sex In Advertising; The Pros And Cons Of Negative Political Adverts; Advergrames; And The Use Of Stereotypes Examines The Impact Of Advertising Through Its Distinctive Point/Counterpoint Format Designed To Spark Discussion And Help Students Understand The Complexities Of The Issues Being Presented Lends Substantial Clarity To The Subject, Uniquely Balancing Criticism And Practice Within One Text Includes Chapterlevel Overviews And Summaries Of The Topic History And Key Issues, Along With Studentfriendly Features Such As Ideas For Papers And Questions For Discussion
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in this book? A: This book contains three hundred twelve pages. It's designed to provide a comprehensive overview of advertising and its societal impact.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to carry around for reading.
- Q: What are the dimensions of this book? A: The dimensions are six point seventy-five inches in length, zero point seventy-one inches in width, and nine point sixty-one inches in height.
- Q: Who is the author of this book? A: The author is Carol J. Pardun. She provides insightful analysis on advertising trends and societal implications.
- Q: What topics does this book cover? A: This book covers a broad range of topics including advertising in relation to alcohol, tobacco, and sex. It also addresses political advertising and stereotypes.
- Q: Is this book suitable for students? A: Yes, this book is suitable for students. It includes chapter-level overviews and discussion questions to enhance understanding.
- Q: How can I use this book for my studies? A: You can use this book to explore advertising concepts and controversies. It’s structured to facilitate discussions and critical thinking.
- Q: Is this book appropriate for beginners in advertising studies? A: Yes, it is appropriate for beginners. The text balances criticism with practical insights, making it accessible for newcomers.
- Q: Can this book be used for group discussions? A: Yes, it can be used for group discussions. The point/counterpoint format is designed to spark debate and conversation.
- Q: How should I store this book? A: Store this book in a cool, dry place, away from direct sunlight. This helps to maintain its condition over time.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you should contact customer support for assistance with returns or exchanges.
- Q: Does this book have any adult content? A: No, this book does not contain adult content. It discusses societal topics relevant to advertising without explicit material.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, check the retailer’s return policy for options.
- Q: Are there any cleaning instructions for this book? A: No specific cleaning instructions are needed for this book. Just handle it with care to avoid damage.
- Q: What if I have further questions about the content? A: You can refer to the publisher's website or contact them for more information about the content and usage of the book.
- Q: Is this book suitable for a high school curriculum? A: Yes, this book can be suitable for a high school curriculum, especially in media studies or advertising courses.