Advertising and Society: An Introduction,Used

Advertising and Society: An Introduction,Used

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SKU: SONG0470673095
UPC: 9780470673096
Brand: Wiley-Blackwell
Condition: Used
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive point/counterpoint format designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapterlevel overviews and summaries of the topic history and key issues, along with studentfriendly features such as ideas for papers and questions for discussion

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Advertising and Society: An Introduction'? A: The book examines the evolution of advertising and its influence on society, highlighting the impact of emerging technologies.
  • Q: How many pages does the book contain? A: The book contains 312 pages.
  • Q: Who is the author of this book? A: The author of 'Advertising and Society: An Introduction' is Carol J. Pardun.
  • Q: What edition of the book is being offered? A: This is the second edition of the book.
  • Q: When was the book published? A: The book was published on September 23, 2013.
  • Q: What types of topics are covered in the book? A: The book covers a wide range of topics including alcohol, tobacco, sex in advertising, negative political adverts, and the use of stereotypes.
  • Q: Is this book suitable for students? A: Yes, the book is designed to spark discussion and help students understand the complexities of advertising issues.
  • Q: What is the condition of the book? A: The book is listed as 'New'.
  • Q: In what format is the book available? A: The book is available in paperback format.
  • Q: Does the book include study aids? A: Yes, it includes chapter-level overviews, summaries, and features like ideas for papers and questions for discussion.

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