Title
Advertising by Design: Generating and Designing Creative Ideas Across Media,Used
Delivery time: 8-12 business days (International)
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integratedmedia advertising for brands, organizations, and causes that encompasses brandbuilding through engagement, community building, added value, and entertainment.Fully supplemented with interviews from esteemed creative directors, along with realworld examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.'While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jumpstarting the creative process across all platforms. This book is a mustread for beginners and seasoned veterans.' Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston'This is still the quintessential, stepbystep textbook for anyone interested in learning or teaching the fundamentals of advertising.' Alan Rado, IADT/Harrington College of Design'The most enlightening textbook on advertising I've ever seen. A mustread for any student of the ad biz.' Drew Neisser, CEO, Renegade'So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work.' Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Advertising by Design'? A: 'Advertising by Design' focuses on the creative processes involved in successful advertising design, covering concept generation and integrated-media advertising strategies.
- Q: Who is the author of this book? A: The author of 'Advertising by Design' is Robin Landa, a renowned expert in advertising and design.
- Q: What are some key features of the second edition? A: The second edition includes expanded content, real-world examples, and interviews with creative directors, enhancing its value as a comprehensive reference.
- Q: How many pages does this book have? A: 'Advertising by Design' contains 271 pages, making it a thorough resource for both students and professionals.
- Q: What is the condition of the book? A: The book is listed in 'Good' condition, indicating that it is used but still functional and readable.
- Q: Is this book suitable for beginners in advertising? A: Yes, 'Advertising by Design' is described as a must-read for beginners and also serves as a valuable reference for experienced professionals.
- Q: What type of binding does the book have? A: The book is available in paperback binding, which is lightweight and convenient for reading.
- Q: When was 'Advertising by Design' published? A: 'Advertising by Design' was published on January 1, 2010.
- Q: What makes this book a valuable tool for instructors? A: The book's practical approach and comprehensive coverage of creative advertising processes make it an effective teaching tool for courses on advertising and design.
- Q: Can this book help with brand-building strategies? A: Yes, the book discusses brand-building through engagement, community building, and added value, providing insights applicable to various advertising campaigns.