Title
Advertising Concept Book
Delivery time: 8-12 business days (International)
In Creative Advertising, No Amount Of Glossy Presentation Will Improve A Bad Idea. That'S Why This Dedicated To The First And Most Important Lesson: Concept.Structured To Provide Both A Complete Course On Advertising And A Quick Reference On Particular Topics, It Covers Every Aspect Of The Business, From How To Write Copy And Learn The Creative Process To How Agencies Work And The Different Strategies Used For All Types Of Media.This Edition Includes A Substantially Revised And Expanded Chapter On Interactive Advertising.Pete Barry Outlines Simple But Fundamental Rules About How To Push An Ad To Turn It Into Something Exceptional, While Exercises Throughout Will Help Readers Assess Their Own Work And That Of Others. Fifty Years' Worth Of International, Awardwinning Ad Campaigns In The Form Of Over 450 Roughs Specially Produced By The Author, Fifty Of Which Are New To This Edition Also Reinforce The Book'S Core Lesson: That A Great Idea Will Last Forever.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of the Advertising Concept Book? A: The Advertising Concept Book primarily focuses on the importance of developing strong advertising concepts, emphasizing that no amount of presentation can improve a poor idea.
- Q: Who is the author of the Advertising Concept Book? A: The author of the Advertising Concept Book is Pete Barry.
- Q: What topics does the book cover? A: The book covers a wide range of topics related to advertising, including copywriting, the creative process, agency operations, and various media strategies.
- Q: What is included in the second edition of the book? A: The second edition includes a revised and expanded chapter on interactive advertising, along with new exercises and over 450 'roughs' of award-winning ad campaigns.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is structured to serve as both a comprehensive course on advertising and a quick reference for beginners and experienced professionals alike.
- Q: How many pages does the Advertising Concept Book have? A: The Advertising Concept Book has a total of 296 pages.
- Q: What is the binding type of the book? A: The book is available in paperback binding.
- Q: When was the Advertising Concept Book published? A: The Advertising Concept Book was published on July 1, 2012.
- Q: What condition is the used book in? A: The used book is listed as being in good condition.
- Q: Are there exercises included in the book? A: Yes, the book contains exercises designed to help readers evaluate their own work as well as that of others.