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Advertising Concept Book 3E: Think Now, Design Later-used
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The Classic Guide To Creative Ideas, Strategies, And Campaigns In Advertising, Now In A Revised And Updated Third Editionin Creative Advertising, No Amount Of Glossy Presentation Will Improve A Bad Idea. Thats Why This Book Is Dedicated To The First And Most Important Lesson: Concept.Structured To Provide Both A Complete Course On Advertising And A Quick Reference On Specific Industry Topics, It Covers Every Aspect Of The Business, From How To Write Copy And Learn The Creative Process To How Agencies Work And The Different Strategies Used For All Types Of Media. This Edition Has Been Updated To Include Expanded Chapters On Interactive Advertising And Integrative Advertising, A New Chapter On Branded Social Media, And Fifty Specially Drawn New Roughs Of Key Campaigns.Pete Barry Outlines Simple But Fundamental Rules About How To Push An Ad To Turn It Into Something Exceptional, While Exercises Throughout Help Readers Assess Their Own Work And That Of Others. Fifty Years Worth Of International, Awardwinning Ad Campaignsin The Form Of Over 450 Roughs Specially Produced By The Author, Fifty Of Which Are New To This Editionalso Reinforce The Books Core Lesson: That A Great Idea Will Last Forever. 450+ Illustrations
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- Q: What is the size of the Advertising Concept Book? A: The book measures seven point nine one inches in length, one point two inches in width, and nine point five inches in height.
- Q: How many pages does this book have? A: The Advertising Concept Book contains two hundred ninety-six pages, providing a comprehensive guide to advertising concepts.
- Q: What type of binding does this book have? A: This book is bound in paperback format, making it lightweight and easy to handle.
- Q: Who is the author of the Advertising Concept Book? A: The author of this book is Pete Barry, a recognized expert in the field of advertising.
- Q: What topics are covered in this book? A: This book covers a wide range of advertising topics, including creative strategies, copywriting, and media approaches.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is structured to provide both a complete course for beginners and a quick reference for experienced professionals.
- Q: Can I use this book for a creative advertising class? A: Yes, this book is ideal for use in creative advertising classes as it offers fundamental concepts and exercises.
- Q: Are there exercises included in the book? A: Yes, the book includes exercises that help readers assess their own work and improve their advertising skills.
- Q: What is the main focus of the Advertising Concept Book? A: The main focus of the book is on developing strong advertising concepts that outshine presentation quality.
- Q: How should I care for this paperback book? A: To keep the book in good condition, store it in a dry place and avoid exposing it to direct sunlight.
- Q: Is there a warranty for the Advertising Concept Book? A: Typically, warranty details are provided by the retailer; check their return policy for specifics.
- Q: What if my book arrives damaged? A: If your book arrives damaged, please contact the retailer's customer service for return or replacement options.
- Q: Is this book appropriate for professionals in advertising? A: Yes, the book is suitable for advertising professionals, offering advanced insights and updated industry strategies.
- Q: How can this book help improve my advertising skills? A: This book helps improve your advertising skills by providing practical exercises and insights into successful ad campaigns.
- Q: What makes this book stand out in the advertising genre? A: This book stands out due to its extensive collection of over four hundred fifty illustrations of award-winning ad campaigns.
- Q: Does this book include recent advertising trends? A: Yes, the third edition includes expanded chapters on interactive and integrative advertising trends.