Title
Advertising Creative: Strategy, Copy, and Design
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Advertising Creative is the first postdigital creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as awardwinning experts in creative advertising, Tom Altstiel and Jean Grow offer realworld insights on cuttingedge topics, including global, social media, businesstobusiness, inhouse, and small agency advertising.In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has four hundred eighty-eight pages. It provides comprehensive insights into advertising strategies and copywriting.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and suitable for easy handling.
- Q: What are the dimensions of this book? A: The dimensions are eight point two seven inches in length, zero point seven five inches in width, and ten point five one inches in height. These dimensions make it a convenient size for reading.
- Q: Who are the authors of this book? A: The authors are Tom Altstiel and Jean Grow. They are award-winning experts in creative advertising.
- Q: What is the main focus of this book? A: The main focus is on advertising strategies and copywriting in the digital age. It emphasizes practical information for effective communication.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It covers key principles that are essential for understanding advertising.
- Q: Can I use this book for professional development? A: Yes, it is ideal for professional development. The book offers real-world insights that practitioners can apply in their careers.
- Q: What age group is this book appropriate for? A: This book is appropriate for college students and working professionals. It serves as a textbook for those studying advertising.
- Q: How do I care for this book? A: To care for this book, keep it in a dry place and avoid exposing it to direct sunlight. This will help preserve its quality.
- Q: Is there any special care needed for the paperback binding? A: No special care is needed for the paperback binding. Just handle it gently to avoid creasing.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you can initiate a return with the seller. Most retailers have customer service available for such issues.
- Q: Does this book come with a warranty? A: No, this book does not come with a warranty. However, check the retailer's return policy for options.
- Q: How does this book compare to others in advertising? A: This book is unique for its integration of digital technology in advertising. It stands out for its practical approach.
- Q: Is this book more suitable for digital advertising? A: Yes, it emphasizes digital advertising strategies. It provides insights on how digital technology affects the advertising landscape.
- Q: What topics are covered in this book? A: The book covers global advertising, social media, business-to-business strategies, and more. It addresses various aspects of the advertising industry.