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Advertising Creative: Strategy, Copy, and Design,New
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Advertising Creative is the first 'postdigital' creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as awardwinning experts in creative advertising, Tom Altstiel and Jean Grow offer realworld insights on cuttingedge topics, including global, social media, businesstobusiness, inhouse, and small agency advertising.In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book 'Advertising Creative'? A: The book focuses on creative strategy and copywriting in the advertising field, integrating digital technology throughout its chapters.
- Q: Who are the authors of 'Advertising Creative'? A: The authors are Tom Altstiel and Jean Grow, both of whom are experienced professionals in creative advertising.
- Q: What is unique about the Fourth Edition of this textbook? A: The Fourth Edition delves deeper into the implications of digital technology in advertising, reflecting the significant changes in the global advertising landscape.
- Q: How many pages does 'Advertising Creative' have? A: The book contains 488 pages.
- Q: What type of binding does this book have? A: The book is available in a paperback binding.
- Q: What is the publication date of 'Advertising Creative'? A: It was published on January 22, 2016.
- Q: Is 'Advertising Creative' suitable for beginners in advertising? A: Yes, the book is designed for both students and working professionals, making it accessible for beginners as well.
- Q: What key qualities does the book suggest for future leaders in advertising? A: The book identifies three key qualities: being a risk taker, understanding technology, and living for ideas.
- Q: Does the book cover social media advertising? A: Yes, it addresses various aspects of advertising including social media, global, business-to-business, and small agency advertising.
- Q: What is the condition of the book being offered? A: The book is in new condition.