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Advertising Creative: Strategy, Copy, and Design,Used
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Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changesthe need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new coauthor, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
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- Q: What is the main focus of 'Advertising Creative: Strategy, Copy, and Design'? A: The book emphasizes the importance of fresh concepts and big ideas in advertising, integrating discussions on digital messaging throughout its chapters.
- Q: Who are the authors of this book? A: The book is authored by Tom Altstiel and Marcel Jennings, with Jennings bringing a unique perspective from his experience as a copywriter and creative director.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is designed for both students and working professionals, making it accessible for beginners while also providing practical information for experienced individuals.
- Q: What topics are covered in the book? A: The book covers key advertising principles, practical strategies for effective communication, and addresses contemporary issues like gender equality and diversity in the workplace.
- Q: How many pages are in 'Advertising Creative: Strategy, Copy, and Design'? A: The book contains 488 pages.
- Q: What is the binding type of this book? A: The book is available in paperback binding.
- Q: When was the fifth edition of this book published? A: The fifth edition was published on February 5, 2019.
- Q: Does this book include case studies or real-world examples? A: Yes, the authors draw upon their experiences as advertising professionals to provide relevant examples and case studies throughout the text.
- Q: What makes this edition different from previous ones? A: This edition features a new co-author, Marcel Jennings, who adds fresh insights and perspectives, particularly in the areas of copywriting and creative direction.
- Q: Can this book help improve my advertising skills? A: Yes, it offers practical information and insights that can enhance your advertising skills and help build memorable brands.