Title
Advertising Cultures
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Through Its Artful Engagement With Consumers, Advertising Subtly Shapes Our Everyday Worlds. It Plays Upon Powerful Emotions Envy, Fear, Lust And Ambition. But The Industry Itself Is Far More Subtle And Complex Than Many People Might Assume. Through An Innovative Mix Of Business Strategy And Cultural Theory, This Pioneering Book Provides A Behindthescenes Analysis Of The Link Between Advertising And Larger Cultural Forces, As Well As A Rare Look Into The Workings Of Agencies Themselves. How Do Advertisements Endeavour To Capture Real Life? How Do Advertising Agencies Think Of Their Audience: The Consumer And Their Corporate Client? What Issues Do Agencies Have To Consider When Using An Advertisement In A Range Of Different Countries? What Specific Methods Are Used To Persuade Us Not Only To Buy But To Remain Loyal To A Product? How Do Advertisers Fan Consumer Desire? An Incisive Understanding Of Human Behaviour Is At The Core Of All These Questions And Is What Unites Advertisers And Anthropologists In Their Work. While This Link May Come As A Surprise To Those Who Consider The Former To Be Firmly Rooted In Commerce And The Latter In Culture, This Book Clearly Shows That These Two Fields Share A Remarkable Number Of Convergences. From Constructing A Japaneseness That Appeals To Two Very Different Western Audiences, To Tracking Advertising Changes In The Post World War Ii Period, To Considering How People Can Be Influenced By Language And Symbols, Advertising Cultures Is An Indispensable Guide To The Production Of Images And To Consumer Behaviour For Practitioners And Students Alike.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in 'Advertising Cultures'? A: There are two hundred thirty-four pages in 'Advertising Cultures'. This book offers an in-depth exploration of advertising's influence on culture.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and portable for easy reading.
- Q: What are the dimensions of 'Advertising Cultures'? A: The dimensions are six point fourteen inches in length, zero point fifty-three inches in width, and nine point twenty-one inches in height. These measurements make it easy to store on a bookshelf.
- Q: How do I read 'Advertising Cultures'? A: You can read 'Advertising Cultures' like any standard book. It is suitable for both casual readers and students interested in advertising and cultural studies.
- Q: Is this book appropriate for beginners in advertising studies? A: Yes, this book is suitable for beginners. It provides foundational insights into advertising's impact on culture and human behavior.
- Q: What topics are covered in 'Advertising Cultures'? A: The book covers topics such as consumer engagement, advertising strategies, and cultural theory. It combines business insights with anthropological perspectives.
- Q: How should I store 'Advertising Cultures' to keep it in good condition? A: Store the book upright on a shelf away from direct sunlight. This will help prevent wear and fading over time.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a dry cloth. Avoid using liquids to ensure the pages remain undamaged.
- Q: What is the return policy for 'Advertising Cultures'? A: The return policy typically allows returns within thirty days of purchase. Be sure to check the specific retailer’s return guidelines for details.
- Q: What if 'Advertising Cultures' arrives damaged? A: If the book arrives damaged, you should contact the retailer for a replacement or refund. They will guide you through the return process.
- Q: Is 'Advertising Cultures' by a reputable author? A: Yes, the author Timothy de Waal Malefyt is well-regarded in the field of advertising and cultural studies. His expertise lends credibility to the book.
- Q: Does 'Advertising Cultures' discuss global advertising practices? A: Yes, it discusses how advertising varies across different cultures and countries. This makes it a valuable resource for understanding global marketing strategies.
- Q: What can I expect to learn from 'Advertising Cultures'? A: You can expect to learn about the connection between advertising and cultural forces, as well as insights into consumer behavior and agency operations.
- Q: Is there an edition of 'Advertising Cultures' that includes illustrations? A: Yes, this edition includes twelve black and white illustrations. These visuals complement the text and enhance understanding.
- Q: What makes 'Advertising Cultures' unique? A: Its unique aspect lies in blending business strategy with cultural theory, providing a comprehensive analysis of advertising's role in society.
- Q: What kind of readers would benefit from 'Advertising Cultures'? A: Practitioners, students, and anyone interested in advertising and consumer behavior will benefit from this book's insights and analyses.