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Advertising & IMC: Principles and Practice, 10th Edition,New
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For introductory courses in advertising.An accessible, wellwritten, and studentfriendly approach to advertising.Advertising tracks the changes in todays dynamic world of media and marketing communicationas well as the implications of these changes to traditional practiceand presents them to students through an accessible, wellwritten approach. The Tenth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress.This program will provide a better teaching and learning experiencefor you and your students. Heres how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communicationmultiplatform, as well as multimedia and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN10: 0133763536/ISBN13: 9780133763539. That package includes ISBN10: 0133506886/ISBN13: 9780133506884 and ISBN10: 0133575950/ISBN13: 9780133575958.MyMarketingLab is not a selfpaced technology and should only be purchased when required by an instructor.
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