Advertising & IMC: Principles and Practice, 9th Edition,Used

Advertising & IMC: Principles and Practice, 9th Edition,Used

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SKU: SONG0132163640
Brand: Pearson
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An accessible and wellwritten approach to advertising.Advertising tracks the changes in todays dynamic world of media and marketing communicationas well as the implications of these changes to traditional practiceand presents them to readers through an accessible, wellwritten approach.The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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