Advertising & IMC: Principles and Practice, 9th Edition,Used

Advertising & IMC: Principles and Practice, 9th Edition,Used

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SKU: SONG0132163640
UPC: 9780132163644
Brand: Pearson
Condition: Used
Regular price$34.23
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An accessible and wellwritten approach to advertising.Advertising tracks the changes in todays dynamic world of media and marketing communicationas well as the implications of these changes to traditional practiceand presents them to readers through an accessible, wellwritten approach.The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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