Advertising Media Planning, Seventh Edition,New

Advertising Media Planning, Seventh Edition,New

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SKU: DADAX0071703128
Brand: McGraw-Hill Education
Condition: New
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The industry standard for 30 yearsupdated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.Advertising Media Planning, seventh edition, retains all the critical information you need to know abouttraditional mediaincluding TV, radio, and printwhile exploring the latest media forms, illustrated with majoradvertiser case histories. Youll find comprehensive coverage of the latest media planning and digitaltechnologies, including: Organic and sponsored Google search Digital outofhome video Internet banners Computerized media channel planning Cell phone mobilemedia DVRs impact on TV commercial viewing New online and traditional media measurement technologies Interactive television Crossmedia planning Data fusion International competitive spending analysisThis is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization,this updated classic is the best and most complete companion available for navigating the new frontierof media planning.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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