Advertising Photography: A Straightforward Guide To A Complex Industry

Advertising Photography: A Straightforward Guide To A Complex Industry

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If You Are An Aspiring Or Professional Photographer Looking To Break Into Advertising, Advertising Photography: A Straightforward Guide To A Complex Industry Will Provide You With An Honest And Uncensored Look At This Highly Competitive And Lucrative Business. While Working In The Advertising Photography Industry Can Be Glamorous And Financially Rewarding, It Can Also Be Intimidating And Difficult To Break Into, Requiring Networking Savvy, Financial Knowhow, And Marketing And Business Skills On Top Of Photographic Talent. Advertising Photography Strips Away The Glitz And Presents A Candid And Complete Picture With Solid Advice To Newcomers. You?Ll Learn How To Get Your Business Started, Including Writing A Business Strategy, Successfully Negotiating A Bid, What To Expect During The Shoot, Post Production And Delivery Tips, And How To Properly Invoice Your Clients. The Book Explores Several Business Management Styles Supported By The Realworld Experiences Of Veteran Advertising Photographers, Illustrated With Stunning Fullcolor Images Of The Work That Got Them Where They Are Today. By Examining The Methods And Strategies Used By Those Who Have Already Made It In The Industry, You'Ll Learn Smart Business Practices To Apply To Your Own Work, Giving You Time To Focus On The Creative Aspects Of Your Craft, Which Is What Will Ultimately Lead You To A Successful Advertising Photography Career. Learn From The Experiences?Good And Bad?Of Those Who Have Been There! Practical Howto Tips, Information, And Examples From Each Of The Top Genres Learn How To Get Your Business Started, Including Writing A Business Strategy, Licensing And Copyright Information, Creating Branding For Websites And Portfolios, Insurance And Legal Issues, And More Essential Industry Resources For Estimating And Invoicing Software, Professional Organizations, Marketing Services, And Creative Consultants

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
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Frequently Asked Questions

  • Q: What is the main focus of 'Advertising Photography: A Straightforward Guide to a Complex Industry'? A: The book provides a comprehensive overview of the advertising photography industry, offering practical advice for both aspiring and professional photographers on how to navigate and succeed in this competitive field.
  • Q: Who is the author of the book? A: The author of the book is Lou Lesko, who shares insights and experiences from his own career in advertising photography.
  • Q: What type of information can I expect to find in this book? A: You will find essential information on starting your photography business, including writing a business strategy, negotiating bids, handling post-production, and invoicing clients.
  • Q: Is this book suitable for beginners in photography? A: Yes, the book is designed for both newcomers and experienced photographers, providing foundational knowledge and practical tips to help beginners break into the advertising field.
  • Q: What are some of the key features of the book? A: Key features include practical how-to tips, examples from various photography genres, and essential resources for business management, licensing, and marketing.
  • Q: How many pages does the book contain? A: The book contains 256 pages, offering a thorough exploration of advertising photography.
  • Q: What is the publication date of the book? A: The book was published on October 23, 2007.
  • Q: What condition is the book in? A: The book is listed as a used book in good condition, ensuring quality for readers.
  • Q: Is there any visual content in the book? A: Yes, the book includes stunning full-color images that illustrate the work of veteran advertising photographers.
  • Q: What category does this book fall under? A: The book falls under the category of Digital Photography.