Title
Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society),Used
Delivery time: 8-12 business days (International)
Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why in the intense competitions for both markets and cultural authority the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is the main focus of 'Advertising Progress' by Pamela Walker Laird? A: The book focuses on the evolution of American advertising up to 1920, examining how it transformed from merely informing customers to actively creating consumer desires.
- Q: Who is the author of the book 'Advertising Progress'? A: The author is Pamela Walker Laird, who explores the intersection of advertising and societal changes in early 20th century America.
- Q: What type of book is 'Advertising Progress'? A: It is a hardcover book categorized under Advertising, consisting of 504 pages of in-depth analysis and historical context.
- Q: When was 'Advertising Progress' published? A: The book was published on August 20, 1998.
- Q: What condition is the used copy of 'Advertising Progress' in? A: The used copy is described as being in Good condition.
- Q: What are the key themes discussed in 'Advertising Progress'? A: Key themes include the modernization of advertising, the rise of professional specialization, and the impact of new communication technologies on advertising practices.
- Q: Is 'Advertising Progress' suitable for academic research? A: Yes, the book provides documentary and pictorial evidence, making it a valuable resource for academic research in advertising and business studies.
- Q: Does 'Advertising Progress' include illustrations or images? A: Yes, the book draws on pictorial evidence to support its analysis of advertising in American history.
- Q: What makes 'Advertising Progress' unique compared to other advertising books? A: Its unique perspective lies in linking the evolution of advertising to broader societal changes and the competition for cultural authority during its time.
- Q: Can I find customer reviews for 'Advertising Progress'? A: Yes, customer reviews can be found on various online platforms, providing insights into readers' experiences and perspectives on the book.