Title
Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society),Used
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Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why in the intense competitions for both markets and cultural authority the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
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- Q: How many pages does this book have? A: This book has five hundred four pages. It provides an in-depth exploration of the evolution of American advertising.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and a premium feel for readers.
- Q: What are the dimensions of this book? A: The book measures six point two six inches in length, one point five inches in width, and nine point five inches in height. These dimensions make it easy to handle.
- Q: Who is the author of this book? A: The author is Pamela Walker Laird. She is known for her expertise in advertising and consumer marketing.
- Q: What is the main subject of this book? A: The main subject is the modernization of American advertising up to nineteen twenty. It links advertising changes to societal shifts.
- Q: Is this book suitable for beginners in advertising? A: Yes, this book is suitable for beginners. It provides foundational knowledge about the history and evolution of advertising.
- Q: Can this book be used for academic purposes? A: Yes, it can be used for academic purposes. The detailed research and analysis make it a valuable resource for studies in marketing.
- Q: What reading level is this book appropriate for? A: This book is appropriate for adult readers. It contains complex themes related to marketing and societal changes.
- Q: Is this book a good resource for marketing professionals? A: Yes, it is a good resource for marketing professionals. It offers insights into the historical context of consumer marketing.
- Q: How should I store this hardcover book? A: Store this hardcover book upright on a shelf. Ensure it is in a cool, dry place to prevent damage.
- Q: How do I clean this book? A: To clean this book, use a soft, dry cloth to wipe the cover. Avoid using liquids that could damage the pages.
- Q: What is the condition of the used book? A: The book is in good condition. It may show some signs of wear, but it is still fully readable.
- Q: Is this book safe for all ages? A: Yes, this book is safe for all ages. However, it is primarily targeted toward adult readers interested in marketing.
- Q: What if my book arrives damaged? A: If your book arrives damaged, contact customer service for assistance. Most retailers provide return options for damaged items.
- Q: Does this book come with a warranty? A: No, this book does not come with a warranty. It is a standard product without warranty coverage.
- Q: Can I return this used book? A: Return policies may vary by seller. Check the specific return guidelines for used books from the retailer you purchased it from.