Advertising Promotion and Other Aspects of Integrated Marketing Communications,Used

Advertising Promotion and Other Aspects of Integrated Marketing Communications,Used

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SKU: SONG1111580219
Brand: Cengage Learning
Condition: Used
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Marketleading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from timehonored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address mustknow changes to environmental, regulatory, and ethical issues, as well as Marcom insights, placebased applications, privacy, global marketing, and of course, memorable advertising campaigns.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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