Title
Advertising Research: Theory & Practice (2nd Edition),Used
Delivery time: 8-12 business days (International)
Discover how to design and use advertising research.In order to become a successful advertising professional, its important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.New chapters have been added in this edition that highlight recent developments in advertisers behaviors. Changes and advancements in research design and methodology are also addressed.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Advertising Research: Theory & Practice'? A: The book focuses on how to design and utilize advertising research effectively, emphasizing its importance for making informed decisions in advertising strategy, target audiences, and creativity.
- Q: Who is the author of this book? A: The author of 'Advertising Research: Theory & Practice' is Joel J. Davis.
- Q: What is the publication date of the 2nd edition? A: The 2nd edition of the book was published on August 22, 2019.
- Q: How many pages does the book have? A: The book contains 704 pages.
- Q: What is the condition of the item? A: The item is in acceptable condition.
- Q: What type of binding does this book have? A: This book is bound in hardcover.
- Q: Are there any new chapters in the 2nd edition? A: Yes, the 2nd edition includes new chapters that highlight recent developments in advertising behaviors.
- Q: What topics are covered in this book? A: The book covers topics such as advertising research design, methodology, and the role of research in advertising decision-making.
- Q: Is this book suitable for beginners in advertising? A: Yes, it is suitable for both beginners and experienced professionals looking to deepen their understanding of advertising research.
- Q: Can this book help with understanding consumer behavior? A: Yes, it addresses how research aids in understanding consumer behavior and media environments.