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Advertising Research: Theory & Practice (2nd Edition),Used
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Discover how to design and use advertising research.In order to become a successful advertising professional, its important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.New chapters have been added in this edition that highlight recent developments in advertisers behaviors. Changes and advancements in research design and methodology are also addressed.
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- Q: What is the main focus of 'Advertising Research: Theory & Practice'? A: The book focuses on how to design and utilize advertising research effectively, emphasizing its importance for making informed decisions in advertising strategy, target audiences, and creativity.
- Q: Who is the author of this book? A: The author of 'Advertising Research: Theory & Practice' is Joel J. Davis.
- Q: What is the publication date of the 2nd edition? A: The 2nd edition of the book was published on August 22, 2019.
- Q: How many pages does the book have? A: The book contains 704 pages.
- Q: What is the condition of the item? A: The item is in acceptable condition.
- Q: What type of binding does this book have? A: This book is bound in hardcover.
- Q: Are there any new chapters in the 2nd edition? A: Yes, the 2nd edition includes new chapters that highlight recent developments in advertising behaviors.
- Q: What topics are covered in this book? A: The book covers topics such as advertising research design, methodology, and the role of research in advertising decision-making.
- Q: Is this book suitable for beginners in advertising? A: Yes, it is suitable for both beginners and experienced professionals looking to deepen their understanding of advertising research.
- Q: Can this book help with understanding consumer behavior? A: Yes, it addresses how research aids in understanding consumer behavior and media environments.