Advertising Research: Theory & Practice (2nd Edition),Used

Advertising Research: Theory & Practice (2nd Edition),Used

In Stock
SKU: SONG0132128322
Brand: Pearson
$16.02 $22.89
Save $6.87
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Discover how to design and use advertising research.In order to become a successful advertising professional, its important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.New chapters have been added in this edition that highlight recent developments in advertisers behaviors. Changes and advancements in research design and methodology are also addressed.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Advertising Research: Theory & Practice'? A: The book focuses on how to design and utilize advertising research effectively, emphasizing its importance for making informed decisions in advertising strategy, target audiences, and creativity.
  • Q: Who is the author of this book? A: The author of 'Advertising Research: Theory & Practice' is Joel J. Davis.
  • Q: What is the publication date of the 2nd edition? A: The 2nd edition of the book was published on August 22, 2019.
  • Q: How many pages does the book have? A: The book contains 704 pages.
  • Q: What is the condition of the item? A: The item is in acceptable condition.
  • Q: What type of binding does this book have? A: This book is bound in hardcover.
  • Q: Are there any new chapters in the 2nd edition? A: Yes, the 2nd edition includes new chapters that highlight recent developments in advertising behaviors.
  • Q: What topics are covered in this book? A: The book covers topics such as advertising research design, methodology, and the role of research in advertising decision-making.
  • Q: Is this book suitable for beginners in advertising? A: Yes, it is suitable for both beginners and experienced professionals looking to deepen their understanding of advertising research.
  • Q: Can this book help with understanding consumer behavior? A: Yes, it addresses how research aids in understanding consumer behavior and media environments.

Recently Viewed