Title
Advertising The American Dream: Making Way For Modernity, 19201940
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It Has Become Impossible To Imagine Our Culture Without Advertising. But How And Why Did Advertising Become A Determiner Of Our Selfimage? Advertising The American Dream Looks Carefully At The Two Decades When Advertising Discovered Striking New Ways To Play On Our Anxieties And To Promise Solace For The Masses.As American Society Became More Urban, More Complex, And More Dominated By Massive Bureaucracies, The Old American Dream Seemed Threatened. Advertisers May Only Have Dimly Perceived The Profound Transformations America Was Experiencing. However, The Advertising They Created Is A Wonderfully Graphic Record Of The Underlying Assumptions And Changing Values In American Culture. With Extensive Reference To The Popular Mediaradio Broadcasts, Confession Magazines, And Tabloid Newspapersprofessor Marchand Describes How Advertisers Manipulated Modern Art And Photography To Promote An Enduring Consumption Ethic.
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- Q: How many pages are in this book? A: This book has four hundred seventy pages. It provides a detailed exploration of advertising's role in shaping American culture.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it flexible and lightweight, suitable for casual reading.
- Q: What are the dimensions of this book? A: The book measures seven point zero one inches in length, one point one eight inches in width, and ten inches in height.
- Q: Who is the author of this book? A: The author is Roland Marchand. He offers insightful commentary on the evolution of advertising in American society.
- Q: What is the main theme of 'Advertising the American Dream'? A: The main theme explores how advertising influenced American self-image during the early twentieth century. It delves into the societal changes impacting advertising strategies.
- Q: Is this book suitable for academic study? A: Yes, this book is suitable for academic study. It provides extensive references and analyses that can benefit students and researchers in advertising and cultural studies.
- Q: How does this book discuss advertising's impact on society? A: The book discusses advertising's impact by analyzing its techniques and strategies. It highlights how advertising reflected and shaped societal values and anxieties.
- Q: What kind of media does the book reference? A: The book references popular media such as radio broadcasts, confession magazines, and tabloid newspapers. These sources illustrate advertising's cultural influence during the specified period.
- Q: What is the target audience for this book? A: The target audience includes scholars, students, and anyone interested in advertising history. It appeals to those looking to understand cultural changes in America.
- Q: How should I store this book? A: Store this book in a cool, dry place. Keeping it away from direct sunlight will help preserve its quality and prevent fading.
- Q: Can I clean this paperback book? A: Yes, you can clean it gently. Use a soft, dry cloth to remove dust and avoid using water or chemicals that could damage the cover.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer support for assistance. Most retailers offer return or replacement options for damaged merchandise.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, return policies may apply if there are issues with the product.
- Q: How can I access additional resources related to this book? A: You can access additional resources through academic libraries or online databases. These may offer related articles and studies on advertising history.
- Q: Is this book appropriate for younger audiences? A: This book is primarily aimed at adults and older teens. Its content may not be suitable for younger children due to complex themes.
- Q: What makes this book unique compared to others in its genre? A: This book uniquely combines advertising history with cultural analysis. It offers a thorough examination of how advertising shaped societal perceptions during a transformative era.