Against the Mainstream: The Selected Works of George Gerbner (Media and Culture),Used

Against the Mainstream: The Selected Works of George Gerbner (Media and Culture),Used

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SKU: SONG0820441635
Brand: Peter Lang Inc., International Academic Publishers
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For over forty years, George Gerbner has been one of the worlds most influential and prolific media scholars. His critical theories and longrunning research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broadbased collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

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  • Q: What is the main focus of 'Against the Mainstream'? A: The book focuses on the selected works of George Gerbner, highlighting his influential theories and research on media institutions, messages, and their societal impacts.
  • Q: Who is the author of this book? A: The author is John Gerbner, who has extensively contributed to the field of media studies over the past forty years.
  • Q: What topics are covered in this book? A: The book covers a wide range of topics related to media, including violence, education, representation of women and minorities, substance use, science, and religion.
  • Q: How many pages does the book have? A: The book contains 515 pages.
  • Q: What is the book's condition? A: The book is listed as 'New'.
  • Q: What is the binding type of this book? A: The book is available in paperback binding.
  • Q: When was 'Against the Mainstream' published? A: It was published on May 10, 2002.
  • Q: Is this book suitable for academic studies? A: Yes, this book is suitable for academic studies, especially for those interested in media studies and communication.
  • Q: What makes George Gerbner's work significant? A: Gerbner's work is significant because it has shaped the academic discipline of communication and influenced social movements regarding media's cultural impact.
  • Q: Can this book help in understanding media's role in society? A: Yes, this book provides critical insights into the role of media in shaping societal values and norms, making it valuable for understanding its influence.

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