Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia,Used

Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia,Used

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SKU: SONG1506315259
Brand: CQ Press
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Al Tompkins teaches students about broadcast journalism using a disarmingly simple truthif you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, awardwinning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in todays constantly evolving media environment, with practical knowhow they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkinss training sessions that he has delivered in newsrooms around the world, from which students: Learn how to build compelling characters who connect with the audience Write inviting leads Get memorable soundbites See how to light, crop, frame, and edit compelling videos Learn how to leverage social media to engage audiences Gain critical thinking skills that move your story from telling the 'what' to telling the 'why'

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Aim for the Heart'? A: The book focuses on teaching the fundamentals of broadcast journalism, emphasizing the importance of compelling storytelling through writing, video, and audio.
  • Q: Who is the author of 'Aim for the Heart'? A: The author is Al Tompkins, an award-winning journalist with extensive experience in teaching journalism.
  • Q: What edition of the book is available? A: The available edition is the third edition, published on February 14, 2017.
  • Q: How many pages does 'Aim for the Heart' have? A: The book contains 496 pages.
  • Q: Is the book suitable for beginners in journalism? A: Yes, the book is designed for students and beginners, providing practical know-how and foundational concepts in journalism.
  • Q: What are some key topics covered in the book? A: Key topics include building compelling characters, writing inviting leads, creating memorable soundbites, and using social media effectively.
  • Q: What format is 'Aim for the Heart' available in? A: The book is available in paperback format.
  • Q: When was 'Aim for the Heart' released? A: The book was released on January 31, 2017.
  • Q: What condition is the book in? A: The book is in new condition.
  • Q: Can this book help with video production skills? A: Yes, the book includes guidance on lighting, cropping, framing, and editing compelling videos.

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