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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Tracing the evolution of political advertising, Darrell M. West returns with his much anticipated sixth edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 19522012. Integrating the latest data and key events from the 2012 campaigns, West provides indepth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect.The sixth edition offers significant updates, including:The faceoff between Obama and Romney in the general election; Case studies of ads during presidential and Congressional campaigns; The ever increasing use and impact of social media; Ad stills from the 2012 campaign; and Concrete examples of which ads worked and which ads did not.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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