Title
Air Wars: Television Advertising In Election Campaigns, 19522008, 5Th Edition,Used
Delivery time: 8-12 business days (International)
In his newly revised and updated fifth edition, West continues his indepth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts.Taking into account the innovations of the 2008 Presidential campaign and new data, West offers significant updates, including: advertising strategies from the dramatic nomination fight between Clinton and Obama; the faceoff between Obama and McCain in the general election; material on ad buys, a review of issueadvocacy advertising, and content analyses of campaign ads; case studies of ad appeals during both presidential and Senate campaigns; stills of ads aired during the 2006 and 2008 elections.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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