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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
In his newly revised and updated fifth edition, West continues his indepth examination of political advertising in election campaigns. Following its evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by these advertising efforts.Taking into account the innovations of the 2008 Presidential campaign and new data, West offers significant updates, including: advertising strategies from the dramatic nomination fight between Clinton and Obama; the faceoff between Obama and McCain in the general election; material on ad buys, a review of issueadvocacy advertising, and content analyses of campaign ads; case studies of ad appeals during both presidential and Senate campaigns; stills of ads aired during the 2006 and 2008 elections.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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