Title
Air Wars: The Global Combat Between Airbus and Boeing,Used
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Air Wars: The Global Combat Between Airbus and Boeing examines the bare knuckle brawl between the two largest commercial aircraft companies in the world: Airbus and Boeing. Scott Hamilton, author and aviation journalist/analyst for over 40 years, pulls back the curtain on people, stories, product strategy, sales campaigns and behindthescenes wrangling that daylight 35 years of intense rivalry as each jockeyed to outmaneuver the other. Key personalities from Airbus, Boeing and the industry are interviewed, including John Leahy, Tom Enders, Kiran Rao, Christian Scherer, Ray Conner, Jim Albaugh, Scott Carson and Toby Bright. Find out how Airbus launched the A320neo and why the A380 failed. Learn why Boeing elected to reengine the 737 rather than launch a new airplane program.Hamilton has drawn upon his extensive records and relationships over those years, adding insights from recent interviews of the principal players to tell this detailed and riveting tale of one of the biggest business competitions ever told.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book contains two hundred seventy-two pages. It provides a detailed examination of the rivalry between Airbus and Boeing.
- Q: What binding does this book have? A: This book is available in paperback binding. This makes it lightweight and easy to handle.
- Q: What are the dimensions of this book? A: The book measures seven point zero one inches in length, zero point six three inches in width, and ten inches in height. These dimensions make it a convenient size for reading.
- Q: How can I best read this book? A: You can read this book anywhere due to its manageable size. It is suitable for readers interested in business, aviation, and corporate strategy.
- Q: Is this book suitable for children? A: No, this book is not primarily aimed at children. It contains complex themes related to business competition that are better suited for adults.
- Q: Who is the author of this book? A: The author of this book is Scott Hamilton. He is an experienced aviation journalist and analyst with over forty years in the field.
- Q: How should I store this book? A: You should store this book in a cool, dry place to prevent damage. Keeping it upright on a shelf will help maintain its condition.
- Q: Can I clean this book? A: Yes, you can clean this book gently with a soft, dry cloth. Avoid using water or cleaning solutions to prevent damage to the pages.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, check the retailer for their return policy.
- Q: What if my copy arrives damaged? A: If your copy arrives damaged, you should contact the retailer for a return or exchange. Most retailers have policies in place for damaged items.
- Q: How does this book compare to others in its genre? A: This book offers a unique perspective on the aviation industry, focusing specifically on the rivalry between Airbus and Boeing. It's distinct from other business books by providing in-depth interviews and insights.
- Q: Is this book recommended for aviation professionals? A: Yes, this book is recommended for aviation professionals. It includes interviews and insights from key figures in the industry.
- Q: What themes are explored in this book? A: The book explores themes of competition, corporate strategy, and the dynamics between major aircraft manufacturers. It provides a historical context for the business rivalry.
- Q: Are there any interviews included in the book? A: Yes, the book includes interviews with key personalities from Airbus and Boeing. These interviews provide insider perspectives on the aviation industry.
- Q: Who published this book? A: This book is published by 12s Publishing. They specialize in high-quality publications focused on business and industry.
- Q: What can I learn from this book? A: You can learn about the competitive strategies and historical events that shaped the current landscape of the aviation industry. It provides valuable insights from industry leaders.