Title
Airline Marketing and Management,Used
Delivery time: 8-12 business days (International)
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing or being forced to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule readjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easytoread style and combining uptodate and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Airline Marketing and Management'? A: 'Airline Marketing and Management' primarily focuses on marketing principles and their application within the airline industry. It covers key topics like customer needs, pricing strategies, and marketing challenges faced by airlines.
- Q: Who is the author of this textbook? A: The book is authored by Stephen Shaw, who has extensive expertise in airline marketing and management.
- Q: What edition is this book? A: This is the seventh edition of 'Airline Marketing and Management', which has been revised to include contemporary issues in the airline industry.
- Q: How many pages does this book contain? A: The book contains a total of 378 pages, providing comprehensive coverage of the subject matter.
- Q: When was this book published? A: 'Airline Marketing and Management' was published on July 7, 2011.
- Q: What topics are covered in the book? A: The book covers various topics including customer needs, pricing strategies, airline alliances, product adjustments, and the future of airline marketing.
- Q: Is this book suitable for beginners? A: Yes, the book is written in a straightforward style, making it suitable for beginners as well as professionals interested in airline marketing.
- Q: What type of binding does the book have? A: The book is available in paperback binding, which is typical for textbooks.
- Q: Can this book be used as a reference for professionals? A: Yes, it serves as a valuable reference for professionals in the airline industry, providing insights into marketing strategies and challenges.
- Q: What condition is the book in? A: The book is listed as 'New', ensuring that it is in pristine condition.