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Airline Marketing and Management,Used
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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing or being forced to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule readjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easytoread style and combining uptodate and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in Airline Marketing and Management? A: There are three hundred seventy-eight pages in Airline Marketing and Management. This extensive length allows for a detailed examination of marketing strategies in the airline industry.
- Q: What binding type does this book have? A: The book is published in paperback binding. This type of binding is lightweight and portable, making it convenient for students and professionals.
- Q: What are the dimensions of Airline Marketing and Management? A: The book measures six point fourteen inches in length, zero point eighty-seven inches in width, and nine point twenty-one inches in height. These dimensions are typical for a standard textbook.
- Q: Who is the author of Airline Marketing and Management? A: The author is Stephen Shaw. His expertise and insights contribute to the book’s comprehensive coverage of airline marketing.
- Q: Is Airline Marketing and Management suitable for beginners? A: Yes, this book is suitable for beginners. It provides a straightforward introduction to marketing concepts within the airline industry, making it accessible for all readers.
- Q: Can I use this book for a professional reference? A: Yes, Airline Marketing and Management serves as a valuable professional reference. It is widely regarded in the industry and covers current challenges and strategies.
- Q: How should I care for this book? A: To keep the book in good condition, store it in a cool, dry place away from direct sunlight. Avoid bending the spine and keep it clean from spills.
- Q: Is this book safe for all age groups? A: Yes, the content is educational and suitable for all age groups. However, it focuses on marketing and business concepts relevant to the airline industry.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the retailer for a return or replacement. Most sellers have a customer service policy for such issues.
- Q: Can I find information about airline alliances in this book? A: Yes, the book includes information on airline alliances. It discusses the marketing advantages and disadvantages resulting from recent mergers and alliances.
- Q: Is there material on pricing strategies in the book? A: Yes, there is material on pricing strategies. The book discusses changes in pricing philosophies, including 'A La Carte' pricing models used by airlines.
- Q: Does this book cover the impact of the US/EU Open Skies agreement? A: Yes, it provides an explanation and analysis of the US/EU Open Skies agreement. This is crucial for understanding its impact on the airline industry.
- Q: What marketing topics are discussed in the book? A: The book discusses various marketing topics including business strategies, product design, pricing, distribution channels, and promotional policies specific to airlines.
- Q: How can I benefit from this book's content? A: You will gain a greater understanding of marketing and airline industry jargon, along with insights into strategic challenges facing aviation today.
- Q: Is there new material in the latest edition? A: Yes, the seventh edition contains new material on customer needs and changes in the airline industry. It reflects the latest trends and challenges.
- Q: What is the main focus of Airline Marketing and Management? A: The main focus is on the application of marketing principles to the airline industry. It covers both theoretical and practical aspects of airline marketing.