Title
Aktuelle Perspektiven des Marketingmanagements: Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainab,Used
Delivery time: 8-12 business days (International)
Product Description Anlsslich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg geben die Autoren dieser Festschrift einen berblick zu verschiedenen Forschungsgebieten des Marketingmanagements und stellen aktuelle Untersuchungsergebnisse vor. From the Back Cover Das Marketing eines Unternehmens und seiner Leistungen bedarf im sich stndig verschrfenden Wettbewerbsumfeld eines guten Managements. Dabei kommt speziell der Markenfhrung, der Mediaplanung und in zunehmendem Mae auch der nachhaltigen Unternehmensfhrung eine besondere Bedeutung zu, handelt es sich hier doch um die Managementbereiche, die fr die aktuellen und potenziellen Kunden eines Unternehmens das grte Kontakt und Identifikationspotenzial besitzen. Die Untermauerung dieser Bereiche mit theoretischer Forschung und praktischer Expertise ist seit ber zehn Jahren Anliegen von Prof. Dr. Manfred Kirchgeorg. Sein Lehrstuhl fr Marketingmanagement an der Handelshochschule Leipzig (HHL) versucht wie kein anderer in Deutschland, aktuelle Forschungstrends zu identifizieren, voranzutreiben und fr Praktiker fassbar zu machen. Anlsslich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg soll diese Festschrift die Forschungsbereiche nher beleuchten und anhand aktueller Untersuchungsergebnisse einen perspektivischen berblick ber Trends im Marketingmanagement geben. About the Author Die Akademische Marketinggesellschaft e.V. ist ein gemeinntziger Verein, dessen Ziel es ist, die Forschung und Lehre am Lehrstuhl Marketingmanagement der Handelshochschule Leipzig (HHL) zu untersttzen und damit einen entscheidenden Beitrag zur Verknpfung von MarketingTheorie und Praxis zu leisten. Prof. Dr. Oliver Klante ist Prsident der Akademischen Marketinggesellschaft e.V. und Professor fr Betriebswirtschaftslehre, insbesondere Marketing und Vertrieb an der HSBA Hamburg School of Business Administration.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.