Title
Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life,New
Delivery time: 8-12 business days (International)
How Does Magic Happen?The Ogilvy Advertising Legendone Of The Leading Minds In The World Of Branding (Npr)Explores The Art And Science Of Conjuring Irresistible Products And Ideas.'Sutherland, The Legendary Vice Chairman Of Ogilvy, Uses His Decades Of Experience To Dissect Human Spending Behavior In An Insanely Entertaining Way. Alchemy Combines Scientific Research With Hilarious Stories And Case Studies Of Campaigns For Amex, Microsoft And The Like. This Is A Mustread.' Entrepreneur ('Best Books Of The Year')Why Is Red Bull So Popular, Though Everyoneeveryone!Hates The Taste? Humans Are, In A Word, Irrational, Basing Decisions As Much On Subtle External Signals (That Little Blue Can) As On Objective Qualities (Flavor, Price, Quality). The Surrounding World, Meanwhile, Is Irreducibly Complex And Random. This Means Future Success Cant Be Projected On Any Accounting Spreadsheet. To Strike Gold, You Must Master The Dark Art And Curious Science Of Conjuring Irresistible Ideas: Alchemy.Based On Thirty Years Of Field Work Inside The Largest Experiment In Human Behavior Ever Conceivedthe Foreverunfolding Pageant Of Consumer Capitalismalchemy, The Revolutionary Book Byogilvy Advertising Legend Rory Sutherland, Whose Ted Talks Have Been Viewed Nearly Seven Million Times, Decodes Human Behavior, Blending Leadingedge Scientific Research, Absurdly Entertaining Storytelling, Deep Psychological Insight, And Practical Case Studies From His Storied Career Working On Campaigns For Amex, Microsoft, And Others.Heralded As One Of The Leading Minds In The World Of Branding By Npr And 'The Don Of Modern Advertising' By The Times, Sutherland Is A Unique Thought Leader, As Comfortable Exchanging Ideas With Nobel Prize Winners Daniel Kahneman And Richard Thaler (Both Interviewed In These Pages) As He Is Crafting The Next Product Launch. His Unconventional And Relentlessly Curious Approach Has Led Him To Discover That The Most Compelling Secrets To Human Decisionmaking Can Be Found In Surprising Places:What Can Honey Bees Teach Us About Creating A Sustainable Business?How Could Budget Airlines Show Us How To Market A Healthcare System?Why Is It Better To Be Vaguely Right Than Precisely Wrong?What Might Soccer Penalty Kicks Teach Us About The Dangers Of Riskaversion?Better Branding, Sutherland Reveals, Can Also Be Employed Not Just To Sell Products, But To Promote A Variety Of Social Aims, Like Getting People To Pay Taxes, Improving Public Health Outcomes, Or Encouraging More Women To Pursue Careers In Tech.Equally Startling And Profound, Sutherlands Journey Through The Strange World Of Decision Making Is Filled With Astonishing Lessons For All Aspects Of Life And Business.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.