Title
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling,Used
Delivery time: 8-12 business days (International)
The best sales book of the year' strategy+business magazineThat gap between your companys sales efforts and strategy? Its realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your gotomarket initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the knowhow and tools to move from ideas to action and build a sales effort linked to your firms unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether youre a startup seeking to scale or an established firm looking to jumpstart new growth. The book provides key insights to optimize your firms customer management activities and so improve selling and strategy.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.