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Alignment: Using the Balanced Scorecard to Create Corporate Synergies,New
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Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporatelevel strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters role in setting, coordinating, and overseeing organizational strategy.Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterpriselevel Strategy Map and Balanced Scorecard that clearly articulate the enterprise value proposition: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.The next breakthrough in strategy execution from the fields premier thinkers, Alignment shows how todays companies can unlock unrealized value from enterprise synergies.
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- Q: What is the main focus of the book 'Alignment: Using the Balanced Scorecard to Create Corporate Synergies'? A: The book focuses on how organizations can align their multiple business and support units to improve overall performance using the Balanced Scorecard management system.
- Q: Who are the authors of this book? A: The authors of 'Alignment' are Robert S. Kaplan and David P. Norton, who are recognized experts in the field of management and strategy.
- Q: What type of condition is this book in? A: This book is listed as a 'Used Book in Good Condition', indicating it may have some minor wear but is generally well-preserved.
- Q: How many pages does the book have? A: The book contains 320 pages, providing an in-depth exploration of corporate strategy and alignment.
- Q: What is the binding type of the book? A: The book is bound in hardcover, offering durability and a professional appearance.
- Q: When was this book published? A: The book was published on April 24, 2006.
- Q: What are some key features of the book? A: Key features of the book include case studies, actionable frameworks, and sample scorecards that help illustrate the concepts of alignment and strategy execution.
- Q: How does the Balanced Scorecard help organizations? A: The Balanced Scorecard provides a framework for organizations to translate their strategic objectives into measurable goals, facilitating alignment across various units.
- Q: Is there any specific audience for this book? A: The book is primarily aimed at executives, managers, and professionals involved in corporate strategy and performance management.
- Q: What value does the book provide to readers? A: The book helps readers understand how to create synergies between business units, improve governance processes, and enhance overall organizational performance.