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All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers
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Every Day Your Organization And You Are In The Spotlight. Your Employees Are Performing And Theaudience Your Customers Will Love The Show, Hate It, Or Worst Of All Ignoreit. Scott Mckain Has Discovered What The Film, Television, And Music Industrieshave Known For Years: To Be Successful, You Must Create An Emotional Link With Youraudience.In A Recent Survey, Scott Says, More Than 70% Of Shoppers Said Theywould Tend To Switch Where They Buy Things If It Were More Fun Toshop Somewhere Else. You Can Get Customers To Switch To Your Business By Makingthem Enjoy Dealing With You. In Straightforward, Practical Language And Plentyof Reallife Examples, All Business Is Show Business Tells How To Createexperiences That Will Make Customers Want To Do Business With You Again Andagain. Tell Your Story Well. It Will Make You A Star. Have A Short, Powerful, And Unique High Concept Statement. It Worked For Jaws And It Will Work For You. Practice The Eight Essential Acts Your Customers Want You To Perform. Your Employees Are The Stars Of The Show. Treat Them That Way. Create The Ultimate Customer Experience, And You Will Acquire Amazing Loyalty And Unlimited Referrals.No Matter What Your Business, Says Scott Mckain, You Arealways On Stage. Make Your Performance One That Leaves Your Customers With Afeeling Of Wow!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has two hundred fifteen pages. It provides comprehensive strategies for enhancing customer experiences in business.
- Q: What is the binding type of this book? A: The book is bound in hardcover. This durable binding helps protect the pages and ensures longevity.
- Q: Who is the author of this book? A: The author is Scott McKain. He shares insights from his extensive experience in business and customer relations.
- Q: How can I apply the strategies in this book? A: You can apply the strategies by creating memorable experiences for your customers. The book provides practical advice and real-life examples.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners. It offers straightforward concepts that anyone can understand and implement.
- Q: What themes are covered in this book? A: This book covers themes such as emotional connection, customer loyalty, and creating enjoyable shopping experiences.
- Q: How do I keep this book in good condition? A: To keep the book in good condition, store it in a cool, dry place and avoid exposure to direct sunlight. This helps preserve the binding and pages.
- Q: Is this book safe for children? A: Yes, the book is safe for children. It contains business strategies that can be understood by young readers interested in entrepreneurship.
- Q: What is the recommended age for readers of this book? A: The recommended age for readers is fourteen and above. It is ideal for young adults and aspiring entrepreneurs.
- Q: Can I return this book if I am not satisfied? A: Yes, you can return the book if you are not satisfied. Check the retailer's return policy for specific details on returns.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact customer support immediately. They will assist you with a replacement or refund.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, returns are usually accepted based on the seller's policy.
- Q: How does this book compare to other business books? A: This book focuses on creating emotional connections with customers, which sets it apart from many traditional business books.
- Q: Are there any practical exercises in the book? A: Yes, the book includes practical exercises. These exercises are designed to help you apply the concepts to your business.
- Q: Is this book a good choice for improving customer service? A: Yes, it is an excellent choice for improving customer service. The strategies aim to enhance customer satisfaction and loyalty.