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All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers,Used
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Every day your organization and you are in the spotlight. Your employees are performing and theaudience your customers will love the show, hate it, or worst of all ignoreit. Scott McKain has discovered what the film, television, and music industrieshave known for years: to be successful, you must create an emotional link with youraudience.In a recent survey, Scott says, more than 70% of shoppers said theywould tend to switch where they buy things if it were 'more fun' toshop somewhere else. You can get customers to switch to your business by makingthem enjoy dealing with you. In straightforward, practical language and plentyof reallife examples, ALL Business is Show Business tells how to createexperiences that will make customers want to do business with you again andagain. Tell your story well. It will make you a star. Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you. Practice the eight essential acts your customers want you to perform. Your employees are the stars of the show. Treat them that way. Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.'No matter what your business,' says Scott McKain, 'you arealways on stage. Make your performance one that leaves your customers with afeeling of Wow!'
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- Q: What is the main concept of 'All Business Is Show Business'? A: The main concept of the book is that businesses must create an emotional connection with their customers to achieve success, similar to how performers engage their audience.
- Q: Who is the author of this book? A: The author of 'All Business Is Show Business' is Scott McKain.
- Q: What type of binding does this book have? A: This book is available in hardcover binding.
- Q: How many pages are in this book? A: The book contains 215 pages.
- Q: What is the condition of the book? A: The book is listed as 'New'.
- Q: When was 'All Business Is Show Business' published? A: The book was published on January 1, 2003.
- Q: What are some key strategies mentioned in the book? A: The book discusses creating memorable customer experiences, telling compelling stories, and treating employees as stars to enhance customer loyalty.
- Q: Is this book suitable for entrepreneurs? A: Yes, the book is categorized under 'Entrepreneurship' and provides strategies that are particularly beneficial for entrepreneurs.
- Q: Does the book include real-life examples? A: Yes, it includes plenty of real-life examples to illustrate the concepts discussed.
- Q: What is the significance of a high concept statement according to the author? A: A high concept statement is important as it succinctly conveys the essence of a business, much like memorable titles in film, helping to engage customers effectively.