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All Consumers Are Not Created Equal: The Differential Marketing Strategy For Brand Loyalty And Profits,New
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A New Conceptual Approach To Marketing Practice From The Vice President At Ogilvy Mather Direct Which Describes How To Build A New Kind Of Brand Loyalty That Leads To Oldfashioned Brand Growth And Increased Profits Without Incremental Marketing Investment. Demonstrates How To Create A Database Of Highprofit Consumers And Use It To Generate A Relationshipbuilding Direct Marketing Program.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has three hundred thirty-six pages. It provides extensive insights into brand loyalty and marketing strategies.
- Q: What are the dimensions of the book? A: The book measures six point four inches in length, one point eighteen inches in width, and nine point sixty-one inches in height. These dimensions make it a standard hardcover size.
- Q: What type of binding does this book have? A: This book is bound in hardcover. Hardcover binding is known for its durability and long-lasting quality.
- Q: Who is the author of this book? A: The author of this book is Garth Hallberg. He is a vice president at Ogilvy Mather Direct, bringing professional insights to the content.
- Q: What is the main subject of this book? A: The main subject of this book is marketing strategy. It focuses on building brand loyalty and increasing profits through targeted approaches.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners in marketing. It presents concepts in a clear and accessible manner, making it easy to understand.
- Q: How can I apply the strategies from this book? A: You can apply the strategies by creating a database of high-profit consumers and developing direct marketing programs. The book provides practical examples and guidance.
- Q: Is this book appropriate for a general audience? A: Yes, this book is appropriate for a general audience. It addresses concepts that can benefit anyone interested in marketing and brand loyalty.
- Q: What kind of marketing strategies are discussed in the book? A: The book discusses differential marketing strategies aimed at fostering brand loyalty. It emphasizes relationship-building techniques to enhance profitability.
- Q: How does this book help with brand loyalty? A: This book helps with brand loyalty by outlining methods to understand consumer behavior and preferences. It promotes strategies that create lasting customer relationships.
- Q: What if I receive a damaged book? A: If you receive a damaged book, you can typically return it for a replacement or refund. Check the retailer's return policy for specific instructions.
- Q: Is there a warranty for this book? A: No, books generally do not come with a warranty. However, you can contact the seller for assistance with any issues.
- Q: Where can I buy this book? A: You can buy this book from various online retailers, including major bookstores and e-commerce platforms. Verify stock availability before purchasing.
- Q: How should I store this book to keep it in good condition? A: Store this book upright in a cool, dry place away from direct sunlight. This will help maintain its physical condition and prevent fading.
- Q: Can I gift this book to someone interested in marketing? A: Yes, this book makes an excellent gift for anyone interested in marketing. Its insights are valuable for both professionals and novices.