Title
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Worksand Why Authenticity Is The Best Mark
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
The Indispensable Classic On Marketing By The Bestselling Author Of Tribes And Purple Cow.Legendary Business Writer Seth Godin Has Three Essential Questions For Every Marketer:Whats Your Story?Will The People Who Need To Hear This Story Believe It?Is It True?All Marketers Tell Stories. And If They Do It Right, We Believe Them. We Believe That Wine Tastes Better In A $20 Glass Than A $1 Glass. We Believe That An $80,000 Porsche Is Vastly Superior To A $36,000 Volkswagen Thats Virtually The Same Car. We Believe That $225 Sneakers Make Our Feet Feel Betterand Look Coolerthan A $25 Brand. And Believing It Makes It True.As Seth Godin Has Taught Hundreds Of Thousands Of Marketers And Students Around The World, Great Marketers Dont Talk About Features Or Even Benefits. Instead, They Tell A Storya Story We Want To Believe, Whether Its Factual Or Not. In A World Where Most People Have An Infinite Number Of Choices And No Time To Make Them, Every Organization Is A Marketer, And All Marketing Is About Telling Stories.Marketers Succeed When They Tell Us A Story That Fits Our Worldview, A Story That We Intuitively Embrace And Then Share With Our Friends. Think Of The Dyson Vacuum Cleaner, Or Fiji Water, Or The Ipod.But Beware: If Your Stories Are Inauthentic, You Cross The Line From Fib To Fraud. Marketers Fail When They Are Selfish And Scurrilous, When They Abuse The Tools Of Their Trade And Make The World Worse. Thats A Lesson Learned The Hard Way By Telemarketers, Cigarette Companies, And Sleazy Politicians.But For The Rest Of Us, Its Time To Embrace The Power Of The Story. As Godin Writes, Stories Make It Easier To Understand The World. Stories Are The Only Way We Know To Spread An Idea. Marketers Didnt Invent Storytelling. They Just Perfected It.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book has two hundred forty pages. This length provides an in-depth exploration of marketing concepts.
- Q: What type of binding does this book have? A: This book features a hardcover binding. Hardcover books are known for their durability and longevity.
- Q: Who is the author of this book? A: The author is Seth Godin. He is a well-known business writer and marketing expert.
- Q: What is the genre of this book? A: This book falls under the advertising genre. It focuses on marketing strategies and storytelling.
- Q: How should I read this book? A: You can read this book at your own pace. It's suitable for marketers, students, and anyone interested in storytelling.
- Q: Is this book appropriate for beginners in marketing? A: Yes, this book is suitable for beginners. It provides foundational concepts in marketing through storytelling.
- Q: How do I keep this book in good condition? A: Store the book in a dry, cool place. Avoid exposure to direct sunlight to prevent fading.
- Q: Can I clean this book if it gets dirty? A: Yes, you can gently wipe the cover with a dry cloth. Avoid using water or cleaning solutions on the pages.
- Q: What if I receive a damaged book? A: If the book arrives damaged, you should contact the retailer for a return or replacement policy. Most sellers offer support for such issues.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, check with the seller for their return policy.
- Q: What is the ideal reading age for this book? A: This book is generally suitable for ages fourteen and up. It discusses marketing concepts that may resonate with teenagers and adults.
- Q: How does this book compare to other marketing books? A: This book focuses on storytelling in marketing, which may differ from others that emphasize analytics and data.
- Q: Is this book suitable for someone interested in digital marketing? A: Yes, the concepts in this book apply to both traditional and digital marketing. Storytelling is essential in all forms of marketing.
- Q: What is the main theme of this book? A: The main theme is that effective marketing is about storytelling. Marketing success comes from telling authentic and engaging stories.
- Q: Does this book include practical examples? A: Yes, the book includes numerous examples of successful marketing stories. These illustrate the principles Seth Godin discusses.
- Q: Is this book available in other formats? A: Yes, this book may be available in digital formats like eBook or audiobook. Check with retailers for options.