All The Right Moves: A Guide To Crafting Breakthrough Strategy

All The Right Moves: A Guide To Crafting Breakthrough Strategy

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Constantinos Markides Contends That The Essence Of Business Strategy Is To Allow A Company To Create And Exploit A Unique Strategic Position In Its Industry. To Do So, The Company Must Make Clear And Explicit Choices Based On The Answers To Three Difficult Questions: Who Should I Target As Customers? What Products Or Services Should I Offer Them? How Should I Do This In An Efficient Way? Any Company Engaged In Strategy Making Must Raise These Questions, Identify Possible Answers, And Then Choose What To Do And What Not To Do. The Objective Should Be To Come Up With Ideas That Differentiate The Firm From Its Competitors And Thus Stake Out A Unique Strategic Position. In All The Right Moves, A Highly Practical Handbook On The Fundamentals Of Strategy, Markides Helps Managers Zero In On The Critical Choices That Lie At The Heart Of All Innovative Strategies. More Important, Markides Argues That Even The Best Of Strategies Have A Limited Life. It Is Not Enough To Develop A Unique Strategic Position Or To Improve The Existing One. Companies Must Continually Create And Colonize New Strategic Positions, A Difficult If Not Impossible Task For Many Established Firms. Markides Explains How To Overcome The Obstacles To Innovation So That Even Wellestablished Companies Can Innovate By Breaking The Rules Of The Game. All The Right Moves Reveals How Creative Thinking Leads To Strategic Innovation The 'Breakthroughs' That Separate Winning Strategists From Alsorans. Markides Approaches Strategic Thinking As A Creative Process In Which Examining An Issue From A Variety Of Angles Often Proves More Productive Than Merely Gathering Data, And Experimenting With New Ideas Can Be More Effective Than Conducting Much Scientific Analysis. He Poses Key Questions For Readers To Ask As He Guides Them Through A Stepbystep Framework For Developing Their Strategic Thinking Skills. In A Refreshingly Clear And Practical Approach, All The Right Moves Offers Concrete Advice For Thinking Through The Tough Choices That All Business Strategists Must Face. It Distills The Important Elements Of Strategy Into An Easytofollow System For Crafting Today'S And Tomorrow'S Breakthrough Business Strategies.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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