Title
Ambient Rhetoric: The Attunements Of Rhetorical Being (Composition, Literacy, And Culture, 163)
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In Ambient Rhetoric, Thomas Rickert Seeks To Dissolve The Boundaries Of The Rhetorical Tradition And Its Basic Dichotomy Of Subject And Object. With The Advent Of New Technologies, New Media, And The Dispersion Of Human Agency Through External Information Sources, Rhetoric Can No Longer Remain Tied To The Autonomy Of Human Will And Cognition As The Sole Determinants In The Discursive Act.Rickert Develops The Concept Of Ambience In Order To Engage All Of The Elements That Comprise The Ecologies In Which We Exist. Culling From Martin Heideggers Hermeneutical Phenomenology In Being And Time, Rickert Finds The Basis For Ambience In Heideggers Assertion That Humans Do Not Exist In A Vacuum; There Is A Constant And Fluid Relation To The Material, Informational, And Emotional Spaces In Which They Dwell. Hence, Humans Are Not The Exclusive Actors In The Rhetorical Equation; Agency Can Be Found In Innumerable Things, Objects, And Spaces. As Rickert Asserts, It Is Only After We Become Attuned To These Influences That Rhetoric Can Make A First Step Toward Sufficiency.Rickert Also Recalls The Foundational Greek Philosophical Concepts Of Kairos (Time), Chora (Space/Place), And Periechon (Surroundings) And Cites Their Repurposing By Modern And Postmodern Thinkers As Informational Scaffolding For How We Reason, Feel, And Act. He Discusses Contemporary Theory In Cognitive Science, Rhetoric, And Objectoriented Philosophy To Expand His Argument For The Essentiality Of Ambience To The Field Of Rhetoric. Rickert Then Examines Works Of Ambient Music That Incorporate Natural And Artificial Sound, Spaces, And Technologies, Finding Them To Be Exemplary Of A More Fully Resonant And Experiential Media.In His Preface, Rickert Compares Ambience To The Fermenting Of Winehow Its Distinctive Flavor Can Be Traced To Innumerable Factors, Including Sun, Soil, Water, Region, And Grape Variety. The Environment And Company With Whom Its Consumed Further Enhance The Taste Experience. And So It Should Be With Rhetoricto Be Considered Among All Of Its Influences. As Rickert Demonstrates, The Larger World That We Inhabit (And That Inhabits Us) Must Be Fully Embraced If We Are To Advance As Beings And Rhetors Within It.
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- Q: What is the page count of 'Ambient Rhetoric'? A: The book has three hundred sixty pages. It provides an in-depth exploration of rhetorical theory and its implications.
- Q: What is the binding type of this book? A: This book is available in paperback binding. It offers a flexible and lightweight option for readers.
- Q: Who is the author of 'Ambient Rhetoric'? A: The author is Thomas Rickert. He is known for his contributions to the fields of rhetoric and composition.
- Q: What themes does 'Ambient Rhetoric' explore? A: The book explores themes of rhetoric, ambience, and human agency. It discusses how these concepts interact in contemporary contexts.
- Q: How does Thomas Rickert define 'ambience'? A: Rickert defines ambience as the relationship between humans and their material, informational, and emotional environments. This concept challenges traditional views of human agency.
- Q: What is the genre of 'Ambient Rhetoric'? A: The genre is rhetorical theory and composition studies. It integrates various disciplines, including cognitive science and philosophy.
- Q: How can I apply the concepts from this book? A: Readers can apply the concepts by considering how their environments influence their rhetorical practices. The book encourages an attunement to these influences.
- Q: Is 'Ambient Rhetoric' suitable for beginners in rhetoric? A: Yes, it is suitable for beginners. The book provides foundational concepts while also challenging advanced scholars.
- Q: What is the recommended audience for this book? A: The recommended audience includes students and scholars of rhetoric and composition. It is ideal for those interested in interdisciplinary studies.
- Q: How should I store 'Ambient Rhetoric' to keep it in good condition? A: Store the book in a cool, dry place. Avoid direct sunlight to prevent fading and damage to the cover and pages.
- Q: Can I clean the pages of this book? A: No, it is not advisable to clean the pages. Instead, keep the book away from moisture to preserve its condition.
- Q: What if I receive a damaged copy of 'Ambient Rhetoric'? A: If you receive a damaged copy, contact the retailer for a return or replacement. Most sellers have a return policy for damaged books.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, retailers may offer return policies.
- Q: How do I return 'Ambient Rhetoric' if I'm unsatisfied? A: To return the book, follow the retailer's return policy. Usually, you will need the original packaging and receipt.
- Q: Is there a digital version of 'Ambient Rhetoric' available? A: Yes, a digital version may be available through various eBook platforms. Check with your preferred retailer for availability.