Title
Ambush Marketing in sports: The case of RBS Six Nations: A journey through a strategy that is more than just fighting back,Used
Delivery time: 8-12 business days (International)
Does ambush marketing work? and if it does, is it better than official sponsorship? This book analyzes the phenomenon of ambush marketing and it investigates its causes and consequences from a managerial perspective. The evolution of this competitive tool has brought marketers to the point that they must deal with it during every major sports event and try to cope with it. This analysis makes you understand how ambush marketing has gotten to then point that it is not just a counter strategy to official sponsorship, but it can also be what a company needs in order to pursue a desired positioning. By going through the history and interviewing three top managers of two of the biggest actors and in the sports apparel industry, we try to highlight what makes them choose either side of the sponsorship field. We define advantages and disadvantages of each perspective and assess the effect of ambushmarketing practices on consumer by analyzing the result of an actual survey conducted during a match of the 2010 RBS 6 NAtions tournament.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.