Title
American Organic: A Cultural History of Farming, Gardening, Shopping, and Eating (CultureAmerica),Used
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In 1947, when J. I. Rodale, editor of Organic Gardening, declared, 'the Revolution has begun,' a mere 60,000 readers and a ragtag army of followers rallied to the cause, touting the benefits of food grown with allnatural humus. More than a half century later, organic farming is part of a multibilliondollar industry, spreading from the family farm to agricultural conglomerates, and from the supermarket to the farmer's market to the dinner tables of families all across America. In the organic zeitgeist the adage 'you are what you eat' truly applies, and this book reveals what the dynamics of organic culture tells us about who we are.Rodale's goal was to improve individuals and the world. American Organics shows how the organic movement has been more successful in the former than the latter, while preserving connections to environmentalism, agrarianism, and nutritional dogma. With the unbiased eye of a cultural historian, Robin O'Sullivan traces the movement from agricultural pioneers in the 1940s to hippies in the 1960s to consumer activists todayfrom a counter cultural moment to a mainstream concern, with advocates in highbrow culinary circles, agribusiness, and momandpop grocery stores. Her approach is holistic, examining intersections of farmers, gardeners, consumers, government regulations, food shipping venues, advertisements, books, grassroots groups, and megaindustries involved in all echelons of the organic food movement.In American Organic we see how organic growing and consumption has been everything from a practical decision, lifestyle choice, and status marker to a political deed, subversive effort, and social philosophyand how organic production and consumption are entrenched in the lives of all Americans, whether they eat organic food or not.
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- Q: What is the main theme of 'American Organic'? A: 'American Organic' explores the cultural history of the organic movement in America, tracing its evolution from the 1940s to the present and examining how organic farming has transformed from a niche interest to a mainstream phenomenon.
- Q: Who is the author of 'American Organic'? A: The author of 'American Organic' is Robin O'Sullivan, a cultural historian who provides an in-depth analysis of the organic movement and its impact on society.
- Q: When was 'American Organic' published? A: 'American Organic' was published on October 12, 2015.
- Q: What type of binding does this book have? A: 'American Organic' is available in hardcover binding, which is known for its durability and quality.
- Q: How many pages are in 'American Organic'? A: 'American Organic' contains a total of 408 pages.
- Q: Is 'American Organic' suitable for casual readers or only for academics? A: 'American Organic' is written in an accessible style, making it suitable for both casual readers interested in organic culture and academics studying agricultural history.
- Q: Does 'American Organic' include any illustrations? A: Yes, 'American Organic' is an illustrated edition, providing visual context to the topics discussed.
- Q: What are the key topics covered in 'American Organic'? A: 'American Organic' covers key topics such as the history of organic farming, the cultural significance of organic food, and the intersection of consumerism and environmentalism.
- Q: Can this book help me understand the organic food movement? A: 'American Organic' offers a comprehensive overview of the organic food movement, making it a valuable resource for anyone wanting to understand its origins and implications.
- Q: What makes 'American Organic' unique compared to other books on organic farming? A: 'American Organic' stands out due to its holistic approach, examining the organic movement from various perspectives, including cultural, historical, and social dimensions.